Set to become the brand's first store outside of Germany, BSTN has agreed a new 10-year lease for the 3,432 sq ft unit, which is due to open in April.
Founded in Munich in 2013, BSTN has rapidly grown to become one of the leading premium sportswear retailers in Europe, known for its high-end in-store executions and head-turning online campaigns.
Olly Eades, retail surveyor at Savills, comments: "BSTN is quickly becoming one of the most high-profile sportswear brands in Europe, with exceptionally strong sales figures and a world class social media following. In spite of its highly established e-commerce operation, BSTN has prioritised opening a debut bricks and mortar store here in the UK, and Brixton Road in London is the ideal location for this."
Roberto Aufiero, CEO and Co-Founder of BSTN Store, adds: "We're thrilled to start the next chapter of BSTN's journey by expanding our unique premium sportswear philosophy to London. We're looking forward to getting even closer to our community and will do our very best to make a positive contribution to the neighbourhood!"
Savills plc published this content on 20 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 January 2022 16:10:08 UTC.