In the Name of Women: Sber suggests new streets be named after outstanding countrywomen

Ahead of International Women's Day, Sber launched an initiative to assign distinguished female compatriots' names to new streets in Russia. Called In the Name of Women and launching on March 7, the project is designed to educate people about Russian women who made important contributions to science, art, education, sports, and other areas of life.

Many famous women have already been immortalized in the names of Russian streets. Moscow counts streets named after mathematician Sofya Kovalevskaya, sculptor Vera Mukhina, poet Anna Akhmatova, opera singer Galina Vishnevskaya, pilots Valentina Grizodubova and Marina Raskova, as well as streets named after female politicians and war heroes. Nonetheless, a mere 1.5% of Moscow streets are named after illustrious women.

With this project, Sber attracts the public attention to the importance of gender equality, doing that on International Women's Day, to highlight the role of women in different areas of life. On SBER8MARTA.RU, a dedicated website created for In the Name of Women, available in Russian and English, users can see the list of women who have contributed to the development of their country, and share their stories on social media. Every visitor to the site can choose a famous woman they would like to name a street after or put forward their suggestions.

Following the completion of the project, Sber will present formal requests to the office of the mayor in Russian cities to name new streets after prominent women, thus leading to more female names on the streets of Russian cities and allowing the residents of these cities to learn more about the outstanding Russian women who lived there.

Women have made an immense contribution to our country's history and its success in a broad spectrum of fields. Women go into space and save lives, make scientific breakthroughs and create masterpieces, work in factories and represent Russia at the Olympic Games. Most importantly, our wonderful women fill the world with beauty, love, tenderness, care, compassion, and generosity of spirit. Preserving the memory of the most prominent Russian women in our street names is an important testimony to and recognition of the outstanding role they have played.

Alexander Vedyakhin

First Deputy Chairman of the Executive Board, Sberbank