In late March Sber, the state-controlled financial and digital giant previously known as
Sber’s subsidiary Digital Assets acquired a 58% stake in Movika and could increase it to 80% in the future, Sber said. The amount of the deal was not disclosed.
Movika’s technology allows video creators to make video with variable scenarios – which allows viewers to choose actions and change the plot. Movika is also a publishing platform with a feed similar to that of
Movika was initially launched in
Sber’s investments in Movika will go to technology and business development. Sber said the Movika technologies will be integrated into various services and products of its digital ecosystem.
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