Sber has launched SberAnalytics, a cloud-based analytical platform for businesses and government bodies. Featuring industry solutions and services, recommender models, information and analytical reports, and reviews across various industries, both ready-made and custom-made, the platform should help businesses and regions find growth areas and simplify strategic and tactical management at any level: country, region, city, district, shopping mall, and even a specific retail outlet.
The platform should help entrepreneurs to understand current trends better and predict future ones to improve the organizational and marketing efficiency of their business and increase sales. SberAnalytics offers industry solutions to find new partners, assess market potential, market new products and services, compare oneself to the key market players, keep track of the market evolution by key industry indicators, and much more.
As to the authorities, SberAnalytics will help them assess the attractiveness of a region for residents and tourists, identify promising market niches and areas of support for entrepreneurs.
Construction companies, investors, and developers will be able to identify new markets and locations, assess their market share and find growth potential, as well as draw up a detailed portrait of a resident to design sales strategies and tactics.
The platform's analytics is based on big data coming from internal and external sources of the bank and its partners, using advanced machine learning technologies, data processing, and visualization. Daily data updates guarantee that the information on the state of industries is up-to-date.
Stanislav Kartashov, Vice President, Director of Corporate Customers 360 Division, Sberbank:
'SberAnalytics is unique as it informs businesses and the government about the latest state of affairs regarding industries in regions. Years of studying customer needs, a huge data array, and high-quality analytical expertise provide endless opportunities for improving governance efficiency at all management levels and areas. It doesn't matter what you need to analyze, be it the tourism development potential in a certain region or the opening of a new outlet in a particular shopping mall, SberAnalytics will help you make the right decision.'
Sberbank of Russia published this content on 13 October 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 October 2020 08:59:02 UTC