Sberbank of Russia : SberMarketing enters IT market for MRM solutions

SberMarketing, a Sber ecosystem company, has rolled out Marketing Resource Management (MRM), a proprietary IT solution allowing users to manage marketing resources.

SberMarketing's MRM system lets you manage the annual plan and budget, marketing projects and one-off advertising campaigns, and get analytical reports fast, all inside a single platform.

It allows users to create econometric models using past data and forecast the efficiency of advertising campaigns and channels. The MRM solution lets stakeholders prove the viability of their marketing plans and expenses, relying on proven data.

The IT solution designed by SberMarketing simplifies the management of creative efforts and content, helps structure the storage of corporate media assets and avoid the risk of using outdated materials and images with no copyrights.

Data is synchronized across the modules while reports get updated in real time. Thus, users always have relevant information about the budget, campaign KPIs, status of content, creative materials, and approvals, as well as team workload.

SberMarketing's MRM modules can become accessible for contractors to set, finalize, and track objectives for in-house and external teams inside a single channel and compile that into one report, which results in more transparency of the workflow for managers.

SberMarketing's MRM setup has already been adopted by the Marketing and Communications Department of Sberbank.

Vladislav Kreynin, Senior Vice President, Director of the Marketing and Communications Department, Sberbank:

'Sber strives to make the marketing processes as transparent, fast, and with as little routine as possible across all its assets and divisions. These are exactly the tasks that the SberMarketing MRM platform copes with for us. It's the most comprehensive solution in the Russian market today. I am happy that our subsidiary is now becoming a technology partner not only for the Sber ecosystem but for the entire market.'

Stanislav Andreyev, founder and CEO, SberMarketing:

'The launch of the MRM system will position SberMarketing to be more than a technology partner for its customers, but will also let it enter the market for corporate IT solutions. Forrester predicts marketers' demand for MRM systems will have jumped 80% by 2023. In Russia, the metric is likely to be slightly lower. However, marketers working in a highly competitive environment already need technological platforms to quickly respond to market challenges, adapt even to radical changes in consumer behavior, and ensure the transparency of business processes for top managers.'

The MRM solution is relevant for companies with marketing teams exceeding ten people and facing tasks to promote several products or manage two or more contractors. During the adoption, the software gets customized to the customer's goals, allowing stakeholders to adapt the work of the modules to the business processes of a company. You can leave a request for a demo version of the MRM on the SberMarketingwebsite.