Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Moscow Micex - RTS  >  Sberbank of Russia    SBER   RU0009029540


SummaryMost relevantAll NewsPress ReleasesOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Sberbank of Russia : SberMarketing enters IT market for MRM solutions

10/22/2020 | 07:40am EST

SberMarketing, a Sber ecosystem company, has rolled out Marketing Resource Management (MRM), a proprietary IT solution allowing users to manage marketing resources.

SberMarketing's MRM system lets you manage the annual plan and budget, marketing projects and one-off advertising campaigns, and get analytical reports fast, all inside a single platform.

It allows users to create econometric models using past data and forecast the efficiency of advertising campaigns and channels. The MRM solution lets stakeholders prove the viability of their marketing plans and expenses, relying on proven data.

The IT solution designed by SberMarketing simplifies the management of creative efforts and content, helps structure the storage of corporate media assets and avoid the risk of using outdated materials and images with no copyrights.

Data is synchronized across the modules while reports get updated in real time. Thus, users always have relevant information about the budget, campaign KPIs, status of content, creative materials, and approvals, as well as team workload.

SberMarketing's MRM modules can become accessible for contractors to set, finalize, and track objectives for in-house and external teams inside a single channel and compile that into one report, which results in more transparency of the workflow for managers.

SberMarketing's MRM setup has already been adopted by the Marketing and Communications Department of Sberbank.

Vladislav Kreynin, Senior Vice President, Director of the Marketing and Communications Department, Sberbank:

'Sber strives to make the marketing processes as transparent, fast, and with as little routine as possible across all its assets and divisions. These are exactly the tasks that the SberMarketing MRM platform copes with for us. It's the most comprehensive solution in the Russian market today. I am happy that our subsidiary is now becoming a technology partner not only for the Sber ecosystem but for the entire market.'

Stanislav Andreyev, founder and CEO, SberMarketing:

'The launch of the MRM system will position SberMarketing to be more than a technology partner for its customers, but will also let it enter the market for corporate IT solutions. Forrester predicts marketers' demand for MRM systems will have jumped 80% by 2023. In Russia, the metric is likely to be slightly lower. However, marketers working in a highly competitive environment already need technological platforms to quickly respond to market challenges, adapt even to radical changes in consumer behavior, and ensure the transparency of business processes for top managers.'

The MRM solution is relevant for companies with marketing teams exceeding ten people and facing tasks to promote several products or manage two or more contractors. During the adoption, the software gets customized to the customer's goals, allowing stakeholders to adapt the work of the modules to the business processes of a company. You can leave a request for a demo version of the MRM on the SberMarketingwebsite.


Sberbank of Russia published this content on 22 October 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 October 2020 11:39:05 UTC

© Publicnow 2020
12:05pSBERBANK OF RUSSIA : Statements available to individuals via SberBank Online
12:05pSBERBANK OF RUSSIA : New Compliance Assistant service to help businesses avoid r..
12:05pSBERBANK OF RUSSIA : Sber presents Development Strategy 2023
12:03pSBERBANK OF RUSSIA : transaction services recognized best for second year runnin..
12:03pSBERINDEX : businesses tried to be more active than buyers during sales
12:03pSBERBANK OF RUSSIA : Online wins Go Banking 2020 first prize
11/30Sberbank bets on e-commerce in expansion beyond banking
11/30SBERBANK OF RUSSIA : eyes expanding banking business in Russia, Belarus and Kaza..
11/30Russia's sberbank says we are planning to focus on expanding our banking bus..
11/30Russia's sberbank ceo says we are considering issuing our own currency 'sber..
More news
Sales 2020 2 149 B 28 354 M 28 354 M
Net income 2020 668 B 8 814 M 8 814 M
Net Debt 2020 - - -
P/E ratio 2020 8,21x
Yield 2020 5,96%
Capitalization 5 582 B 72 900 M 73 642 M
Capi. / Sales 2020 2,60x
Capi. / Sales 2021 2,43x
Nbr of Employees 276 598
Free-Float 45,1%
Duration : Period :
Sberbank of Russia Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SBERBANK OF RUSSIA
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 15
Average target price 297,63 RUB
Last Close Price 259,76 RUB
Spread / Highest target 79,5%
Spread / Average Target 14,6%
Spread / Lowest Target -14,2%
EPS Revisions
Herman Gref Chief Executive Officer & Member-Supervisory Board
Anton Germanovich Siluanov Chairman-Supervisory Board
Alexandra Buriko Chief Financial Officer & Head-Finance
David Rafalovsky Chief Technology Officer & Executive VP
Sergei Mikhaylovich Ignatiev Deputy Chairman-Supervisory Board
Sector and Competitors