Key findings from consumer study include:*Almost 7 out of 10 (69%) consumers consider reducing carbon footprints a personal priority *Half (50%) place importance on their homes becoming net zero, 5% below the global average and the lowest of the countries surveyed, yet less than a third (26%) actually believe this is likely to happen *Over half (59%) believe it's the responsibility of individuals to tackle climate change *Brits are less likely to commit to switching to a hybrid or fully electric vehicle (16% vs 21% globally), and are the most likely to believe they are already doing enough (17%)
"The biggest barrier to change right now is our mindset. We have created psychological roadblocks that result in us shirking the responsibility to take action. These findings show that as we adopt smart digital solutions to fight the invisible foe (energy management and consumption), replace fossil fuels with smart, clean electricity in our homes' energy diets, we can see how we're making a meaningful contribution to our global fight for the healthier planet. Moreover, we should be able to do good for the environment without compromising on our comfort."
Consumers on the lookout for Smart Home devices to improve energy efficiency at home
The study also reveals that today's consumers want to lead sustainable lifestyles, putting energy efficiency at home as their major priority.*34% of respondents believe that smart home technology will help make their home more sustainable *More than half (54%) expect their new home or apartments to be equipped with smart home devices, a 6% uplift over previously conducted research (2020) *With individuals and families willing to spend, on average, £1,551 in the next 12 months on energy efficiency - existing gadget owners who have likely already seen the benefits of smart tech and incorporated it into their lifestyles, are willing to spend on average 55% more (£1,843 vs £1,038) *Smart lighting and smart thermostats are also now in the top three most purchased smart devices
Coupled with the already rising cost of living, managing energy consumption and costs are the fundamental drivers causing consumers to take actions and invest in smart sustainable solutions.
Answering the need for sustainable innovation to enable consumers in their quest to improve energy efficiency and sustainability in the home,
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For a full copy of the survey data, contact Schneideruk@teamlewis.com
Notes to editors:
The representative study, conducted by Opinium at the end of 2021, surveyed 8,019 consumers respondents across 6 markets:
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