Sega Sammy : SUSTAINABILITY ACTION REPORT 2021

SUSTAINABILITY

ACTION REPORT

2021

©2020 PARAMOUNT PICTURES AND SEGA OF AMERICA, INC. ALL RIGHTS RESERVED.

SEGA SAMMY GROUP SUSTAINABILITY ACTION REPORT 2021	Vision/Contents Key Categories and Key Issues Environment Addiction People Products and Services Governance		01

Long-term Vision for Fiscal Year Ended March 2030

VALUE (Mindset and DNA)

"Creation is Life" × "Always Proactive, Always Pioneering"

MISSION (Raison d'être)

"Constantly Creating, Forever Captivating"

- Making life more colorful -

VISION (Ideal self )

Be a Game Changer

We have formulated a new long-term vision defining where we want the SEGA SAMMY Group to be

in the year ending March 2030.

Our mission, and the reason for the Group's existence, is to be constantly creating,

forever captivating, making life more colorful, and being a game changer.

In addition to setting long-term targets for each of our business segments, we will also work to achieve continual improvement in corporate value through management policies that are more focused on sustainability.

Entertainment	Pachislot and	Resort	Sustainability
Contents	Pachinko		Environment Empathy	Edge	Economics
Global Leading	No.1 in Sales	Opening of
Contents Provider	and Utilization Share	Integrated Resorts

Contents

01 Long-term Vision for Fiscal Year Ended March 2030

02 Sustainability Highlights in the Fiscal Year Ended March 2021

04 SEGA SAMMY Group Five Key Categories and Key Issues

Addiction

07 Implementing Countermeasures for User Safety and Enjoyment

People

08 Workstyle Reforms to Promote Inclusiveness

09 Promoting Diversity and Respect for Human Rights

Products and Service

1. Enhancing Customer Support
2. Providing Safe Products
3. Social Contribution through Business Activities
   Governance
4. Strengthening Compliance
5. Status of Risk Management

Environment

1. Waste Reduction through Reuse and Recycling
2. Global Warming Countermeasure, Reduction of Water Use
3. Contributions to the Protection and Improvement of the Natural Environment
4. Information Disclosure in the Media

SEGA SAMMY GROUP SUSTAINABILITY ACTION REPORT 2021	Vision/Contents Key Categories and Key Issues Environment Addiction People Products and Services Governance		02

Sustainability Highlights inthe Fiscal Year Ended March 2021

APR Transition to remote working following the declaration

of a state of emergency.

MAY		Participated in ePARA 2020,
		a barrier-free esports competition
		established to promote and support
		employment for people with disabilities.

JUN		Grand opening
		of Dance Base Yokohama.

JUL		Opened a Tokyo office
		for our special subsidiary,
		SEGA SAMMYBUSINESS SUPPORT
		to create new employment opportunities.

AUG

Established the Sports Darts Project to increase awareness of darts as a lifelong sport.

SEP

September 2020

Joined the Valuable 500-an international initiative to promote an active role

in society for people with disabilities.

The aim is to create an inclusive society through the development of working environments in which people from diverse backgrounds can interact on the basis of reciprocal understanding of each person's individuality and contribute actively in their own ways.

For details

September 2020

Updated SEGA's

Puyo Puyo eSports to include a "color adjustment

function" to facilitate use by people with color vision deficiency.

With guidance from the Color Universal Design Organization (CUDO), a non-profit organization, we introduced a function that allows players to adjust colors, shapes, and other game elements so that they can be more easily recognized by people with color vision deficiency.

For details

Normal display

Type II dichromacy

©SEGA

SEGA SAMMY GROUP SUSTAINABILITY ACTION REPORT 2021	Vision/Contents Key Categories and Key Issues Environment Addiction People Products and Services Governance		03

OCT

NOV

DEC

JAN

Further enhanced the remote working environment through the introduction of an electronic contract system.

Dance Base Yokohama wins the 2020

Good Design Award.

Launched a project to explore new ways to experience dancing with the visually impaired at Dance Base Yokohama.

Launched a joint Japan-US research project into social inclusion relating to the employment of people with disabilities

(research period: 1.5 years).

October 2020

"2020 Art of The Rough Diamonds"

The 2020 Art of The Rough Diamonds, an exhibition and auction of art created by people with disabilities, was co-hosted with the Rotary Club of Atago and LIVES TOKYO. A total 150 guests were invited to attend the event, which featured around 70 extremely creative and distinctive works. Most of these works were subsequently sold during the auction.

November 2020

Selected for the highest "Gold" rating for the second consecutive year under the PRIDE INDEX, an evaluation index for initiatives to support sexual minorities in the workplace.

We raised awareness through e-learning programs, lectures, and other activities designed to improve understanding about LGBT issues. Other initiatives included the establishment of an external LGBT advice desk, and sponsorship of "Tokyo Rainbow Pride 2020." We earned considerable recognition for our proactive group-wide approach to LGBT matters.

FEB

MAR

Provided a speaker for the Dignity

of Work conference, an international event focusing on the employment of people with disabilities.

March 2021

Released a message regarding anti-Asian hate crimes through

Sega of America's social media platform.

In this message, we declared our intention to continue various social activities, including support for efforts to eradicate all forms of racial discrimination and violence, and donations to related initiatives within the Asian American and Pacific Islander (AAPI) community.

For details

SEGA SAMMY GROUP SUSTAINABILITY ACTION REPORT 2021	Vision/ContentsKey Categories and Key Issues Environment Addiction People Products and Services Governance		04

SEGA SAMMY Group Five Key Categories and Key Issues

Key issues and priorities for action

Initiatives

Promoting the development and marketing

E Entertainment Contents Business	P Pachislot and Pachinko	R Resort Business SS Group
Progress and results in FYE March 2021	Details	Related SDGs

E Development and increased supply of low power consumption products

Environment

In addition to efficiency improvements through recycling, reuse, and product designs that prioritize the reduction of environmental loads at the manufacturing stage, we will also implement initiatives in such areas as environmental protection and the reduction of electric power consumption.

Addiction

We are working to address and prevent dependence-related problems, such as gaming disorders that cause people to suffer serious health problems due to their obsession with games, addiction to Pachinko and Pachislot games, and gambling addiction, which is closely related to the integrated resort (IR) business.

Reducing the environmental impact caused

by business activities

Consideration for global environmental resources

Implement countermeasures against gambling addiction

Other safety measures, etc.

of environmentally sound products

Promoting the 3Rs (especially recycling)

Promotion of environmental protection activities

Promoting environmental actions

Joint research

on gambling addiction

Compliance with safety standards conforming to industry group standards, etc.

Fraud prevention measures

P Development and commercialization of Eco-Pachinko machines

P Game machine recycling ratio: 98.6%

P. 16

1. 100% recycling of amusement machines through manual dismantling

1. Distribution of information (e.g., environmental regulations) at the annual Supplier Meeting

1. Establishment of a system for tracking environmental impact figures at 11 major Group companies

SS Purchase of Green Power Certificates (1,000,000 kWh actual/year)

E	Sponsorship of the Yokohama City Wind-Power Electricity Generation	P. 17
	Project (completed in September 2021) as a Y(Yokohama)-Green Partner
E	Signing of Mori no Sato-Oya (adopt-a-forest) agreement	P. 18
	with the village of Minamiaiki in Minamisaku-gun, Nagano Prefecture

1. Management, protection, and cultivation of black pine on the Seagaia property (Approx. 2,417,000m2)

1. "Seagaia beach clean in Hitotsuba"

1. Jointly research with Kyoto University

E	P Establishment of safety standards that conform
	to industry association standards	P. 07
P	Promotion of gaming environment in moderation through an industry

group

1. Responding to regulatory restrictions, countermeasures against fraud