Epson has announced a partnership with Usain Bolt. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain will be the face of a major awareness building campaign for Epson's cartridge-free EcoTank printers. Usain will star alongside Epson's EcoTank in a TV Advertising campaign starting later this week in UK and Germany, as well as appearing on billboards, online in website banner ads, on Point-of-Sale in major retail outlets and on social media throughout the rest of the region. Usain will demonstrate in his own light-hearted way that with Epson's EcoTank printers, can literally "Just Fill and Chill" for up to three years of cartridge-free no-hassle printing Over 60 million EcoTank high-capacity ink tank printers have sold worldwide since their launch in 2010, saving customers up to 90% on printing costs[2]. The printers come with high yield ink bottles instead of cartridges. Epson has recently refreshed its range of EcoTank printers enabling busy households and small offices to enjoy hassle-free printing at an ultra-low-cost per page. All Epson's new EcoTank printers feature its Micro Piezo Heat-Free Technology so can enjoy also reduced energy consumption with less need for replacement parts.