Sekisui House : Presentation material of Overseas Business Briefing

Sekisui House, Ltd.

Overseas Business Briefing

June 9, 2022

Table of Contents

1. Strategy for Homebuilding Business in the United States
2. Business in the United Kingdom

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1. Strategy for Homebuilding Business

in the United States

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Strategy for Homebuilding Business in the United States

The Sekisui House Global Vision

Make home the happiest place in the world

Creating a future where people worldwide can live happily in Sekisui House homes

Two M&A Strategy for U.S. Homebuilding Business

Business area expansion	Transferring Sekisui House
strategy	technologies

Acquisition of Chesmar Homes

Business area expansion strategy

With expansion into the Western United States almost complete, we are now moving

into the South. The first step is to enter the largest southern market, Texas.

Northeast

		West	Midwest
Western			South
United	West
States	Woodside Homes	Expand into
	Holt Homes
Housing starts		South

Roughly 25% share of the U.S. market

High-end homes

above $750K	South
Approx. 25,000
Chesmar Homes

Housing starts: Approx. 341,000 (FY2020)

High-end market: 7.3% of homes are priced above $750k

Harbor and transport: Marine transport easy, short land-travel distances

Southern

United

States

Housing starts

Roughly 50% share of the U.S. market

High-end homes above $750K

Approx. 24,000

Housing starts: Approx. 735,500 (FY2020)

Reference:

Share of nationwide new housing permits (2021):

Texas: 15% (1st)

Florida: 12% (2nd)

California: 7% (3rd)

High-end market: 3.2% of homes are priced above $750K

Harbor and transport: Marine transport easy, SHAWOOD business also feasible

Data Source: 2020 and 2021 US Census

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