We have a saying at
Our purpose is to make the world work better for everyone - from the daily conveniences we've come to expect, to the larger-than-life experiences we'll never forget.
There are infinite ways we can help solve the world's toughest business challenges, and we want to celebrate all of them. That's why we're unveiling the next phase of our brand evolution. It's our opportunity to connect our brand to our purpose and show the world how
The new campaign shows how technology affects nearly every part of our modern lives and can open new doors of possibility for organizations and people everywhere.
Starting today, you'll see our purpose come to life through our new campaign, with TV spots around major US sporting events, including several golf championships and the NBA Finals as a league sponsor. We will also run across essential news networks like
Beyond our TV ads, our people-first values and innovation around customer experiences and operations will be expressed through content produced with likeminded thought leaders. Including TED's podcast Worklife with
This thought leadership is scaled globally with partnerships with The
Our presence around cultural events and inspiring pieces are underpinned by a swell of digital and out-of-home media, where today's business leaders work online and in the real world.
As the campaign continues to roll out in markets around the world, we'll reveal and showcase companies and brands that work with
2022
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