SES-imagotag, the global leader in Electronic Shelf Labels (ESLs) and digital solutions for physical retail, today announces that it has developed together with E Ink, the leading innovator and manufacturer in electronic ink technology, a brand-new e-Paper display ESL product line.
This new leading-edge ESL generation developed by SES-imagotag features industry-first 4-color e-paper displays (black, white, red and yellow), with unprecedented pixel density and resolution. Thanks to best-in-class E Ink SpectraTM 3100 display technology platform, modularity and quality, these new labels will enable retailers and brands to highlight marketing campaigns in-store like never before.
Available for pilots in the second half of 2021, this new digital label generation is a new strategic asset to physical stores as they will have the opportunity to display engaging and premium content in store, chain-wide, at minimal costs thanks to the Cloud platform developed by SES-imagotag. At the same time, brands will be able to boost their in-store advertising and presence.
'E Ink is excited to work closely with SES-imagotag as we create the next generation four-color E Ink platform', saidJohnson Lee, CEO of E Ink. 'E Ink believes in such strong partnerships so we can bring the best electronic shelf labels and signage solutions to retail markets. Our next generation display technology provides a significant improvement by incorporating four of the most commonly used colors in the retail industry and by bringing higher resolution to these tags and other signage.'
Andreas Rössl, Group CTO of SES-imagotag, commented: 'We are delighted to launch this new product line together with E Ink. As the global leader in IoT solutions for physical commerce, SES-imagotag is committed to provide retailers with the best and most innovative solutions. Thanks to its unique display technology and quality, this new generation of labels will enable merchants and brands to maximize the impact and visibility of their campaigns.'
SES-imagotag SA published this content on 06 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 April 2021 18:55:04 UTC.