A customer can apply for the cancer insurance through a multi-function copier machine installed at a Seven-Eleven outlet and also pay for it at the store's cashier. The customer can consult a qualified salesperson 24 hours a day by telephone to ask questions about the product.
The customer can also complete most of the process beforehand by using a smartphone or personal computer and preregistering online.
The wholly owned unit of
Seven-Eleven said it hopes to achieve some 60,000 new contracts by next March. It remains to be seen whether customers will sign a life insurance contract without meeting a salesperson, as such products, compared to liability insurance, usually requires detailed explanations depending on the individual's health needs.
==Kyodo
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