SG S p A : Company Società Benefit S.p.A. – Half-yearly results presentation to the BoD

HALF-YEARLY RESULTS PRESENTATION TO THE BOD

Milan 28 July 2021 - The Board of Directors of SG Company Società Benefit S.p.A., one of Italy's top players in the Entertainment&Communication Industry, listed on the AIM market of Borsa Italiana (ticker: SGC), met today to discuss the pre-closinghalf-year economic and financial data.

Based on the provisional data recorded by the administration, the turnover for the first half of 2021, not subject to statutory audit, should be lower than the volumes for the same period in 2020 (whose months of January and February were fully operational). Revenue is expected to be just under € 4 million compared to € 5.5 million in 2020. This situation stems from the health emergency perpetuation, which proved to be more sustained than expected in the last months of 2020.

On the profitability front (Ebitda), which is also provisional and not audited, a negative value of less than € 300,000 should be recorded in this first half of the year, compared to a loss of just over € 2 million in 2020. This result shows that the cost-cutting policy is now structural, while the management activities of incentive systems and tax credits made available by the extraordinary legislation have been intercepted and capitalized to the fullest.

In this framework, which remains critical to the industry, some positive notes can be seen, confirming the start of the change that is taking place in the SG Company Group, in line with the new business plan: the operating marginality, deriving from the new business areas (phygital, digital), is higher and in significant growth compared to previous years, while the MICE sector remains essentially stalled. The Company is proceeding, in conjunction with its ability to create value for its customers and therefore to be adequately remunerated, with careful cost management aimed at reducing the break-even point and adjusting to existing volumes rather than those to be expected in the future.

In this first half of the year, the Company was also able to take advantage of the aid provided by the extraordinary legislation relating to the pandemic emergency, including the aid deriving from the Ristori I and II Decrees and the incentives linked to the capital increases finalized in April by the Group's subsidiaries.

Finally, a reply is awaited to the request presented by the 100% subsidiary Sinergie S.r.l. for the issue of financial instruments to be subscribed by Invitalia S.p.A. for a value of approximately € 2.5 million and with a duration of six years.

This press release is publicly available in the Investor Relations section of the Company website Financial market press releases | SG Company Società Benefit S.p.A.

SG Company Società Benefit S.p.A. is a Digital Company, ISO 9001 certified and listed on the AIM market of Borsa Italiana (ticker: SGC), Technology segment, is an Innovative SME and, in keeping with its mission of "Sharing Growth", has also embarked on the ESG (Environmental, Social and Governance) path to ensure an increasingly future-oriented sustainable management of the Company, firmly believing in the value of business for the collective benefit. One of Italy's top players for over 20 years now in the Entertainment&Communication industry, it specializes in the areas of Digital & Live Communications, Hybrid Events, Video Production, Consumer Format, and Meetings & Events Industry. In its 2021-2023 Business Plan, it has embarked on a path of digital transformation, integrating a data valorization strategy on each business area thanks to the implementation of Marketing Technology solutions on every activity. Its distinctive positioning hinges on the synergy between

data and content, as well as on the ability to offer a single direction over creativity, production and technology natively for each project, guaranteeing clients constant integration between physical and digital. The Company boasts a portfolio of high- standing clients at global level. It has planned, promoted and produced many successful national and international formats

such as Milano Food Week, Obecity, Sneakerness, Digital Design Days, Business Tech Forum and others.

For information
Francesco Merone (I.R.)	Roberta Sferrazza Papa (I.R. Junior)
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