SHAFTESBURY : ANNOUNCES AN EXCLUSIVE INSTALLATION AT M·A·C ON CARNABY STREET CELEBRATING THE RELEASE OF DISNEY’S “CRUELLA”

Shaftesbury announces the launch of a one-off installation at the M·A·C global flagship store on Carnaby Street to celebrate the forthcoming collection; The Disney Cruella Collection by M·A·C. The unique installation will include an exterior wrap of the store, bathed in Cruella's style, and the store interior will be transformed too, giving customers a taste of the all-new live-action feature film about the rebellious early days of one of cinemas most notorious - and notoriously fashionable - villains, the legendary 'Cruella' de Vil.

The takeover will be unveiled today, Thursday 13 May with a showstopping storefront wrapped in the signature colours of the main character - black, white, and red - and inspired by the film's setting; 1970s London amidst the punk rock revolution.

Disney's 'Cruella' releases in cinemas and on Disney+ with Premier Access for a one-time additional fee on May 28, 2021.

Samantha Bain-Mollison, Retail Director Shaftesbury:'We are delighted that the M·A·C global flagship store on Carnaby Street is transforming into the theme of the new Cruella film in collaboration with Disney. The new and exciting launch will add to the positive one-off activations in the area and exclusive products available in Carnaby.'

Fiona Sainty, Vice President General Manager, M·A·C UK and Ireland: 'We're thrilled to reveal this installation at the M·A·C Carnaby Street flagship store to celebrate the Disney Cruella Collection by M·A·C. As we look at life after lockdown returning, our customers of All Ages, All Races, All Genders can once again enjoy our full store experience, celebrating the return of colour and self-expression through makeup with a crowd-stopping store-front to match. Come in and express your inner De Vil, with our collection of punk-rock reds and haute metallic hues inspired by the most iconic looks from the movie.'

COLLECTION

BY M·A·C

MAKEUP YOUR OWN RULES

She's a notoriously bold anti-hero who dishes out villainous levels of attitude and outlandish style in equal measure. Fiendishly fashionable. A cultural icon who manages to be counterculture-relevant. Authentic. Inimitable. Utterly unapologetic. We're talking, of course, about Cruella de Vil - the infamous main character portrayed by Academy Award®-winner Emma Stone in Disney's all-new live action film, Cruella, which releases in cinemas and on Disney+ with Premier Access for a one-time additional fee on May 28, 2021.

Enter The Disney Cruella Collection by M·A·C, a collection that revisits our subcultural heritage by taking inspiration from the loved-to-be-hated fashion icon who so perfectly embodies the Punk and New Wave era of the late 70s and early 80s, with her vivid slash of crimson lips and hardcore black-and-white shadows. 'With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like M·A·C returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand,' explains M·A·C Director of Makeup Artistry, Terry Barber.

Rebellious, glamourous and undeniably fabulous, this limited-edition lineup for eyes, lips and face celebrates our favourite fashionable villain's rise to infamy in her new live-action film. Cruella stands for the rebels, outcasts, misfits and original rule-breakers who have alwaysbeen - and continue to be - the real tastemakers.

Taking its cue from the shades and artistry used to create Cruella's on-screen looks, this covetable collection of punk-rock reds and haute metallic hues is inspired by the most iconic looks of Disney's Cruella, all dressed to impress in exclusive two-toned packaging influenced by her designs in the film. 'It's high glam with plenty of attitude, brought to a new generation,' says Barber.

Don't be fashionably late for this one.

About Disney's Cruella

Academy Award®-winner Emma Stone (La La Land) stars in Disney's Cruella, an all-new live-action feature film about the rebellious early days of one of cinema's most notorious - and notoriously fashionable - villains, the legendary Cruella de Vil. Cruella, which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets.

One day, Estella's flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar®-winner Emma Thompson (Howards End, Sense & Sensibility). But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.

Cruella stars Emma Stone, Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste and Mark Strong. The film is directed by Craig Gillespie, with screenplay by Dana Fox and Tony McNamara, story by Aline Brosh McKenna, Kelly Marcel and Steve Zissis, based upon the novel, The One Hundred and One Dalmatians, by Dodie Smith. Cruella is produced by Andrew Gunn, Marc Platt and Kristin Burr, with Emma Stone, Michelle Wright, Jared LeBoff and Glenn Close serving as executive producers.

Facebook: WaltDisneyStudiosUK

Twitter: @Disney_UK

Instagram: DisneyStudiosUK

YouTube: DisneyUK

MATTE LIPSTICK

Sweet-N-Vicious: Light pink

De Vil In The Details: Bright red

Camden Caper: Blood red

RRP: £17.50

RETRO MATTE LIQUID LIPCOLOUR

Queen of Mean: Brownie pink-neutral

Mayhemmed: Red

Glamarchy: Blood red

RRP: £19

DUAL-ENDED PRO LONGWEAR EYE LINER

De-Vinyl: Black

Tightly Laced: White

RRP: £16

LASH

76 Supermodel Lash

RRP: £12.50

FACE BRUSH

129 Synthetic Powder/Blush Brush

RRP: £28

EYE BRUSH

217S Synthetic Blending Brush

RRP: £21

EYESHADOW X 8: Cruella To Be Kind

Gesso: Vivid white (Matte)

De Villionaire: Silver (Frost)

Need For Tweed: Grey-lilac (Satin)

Crue Love: Vivid blue-red (Frost)

Carbon: Intense rich black (Matte)

Chillin' Like a Villian: Bright blue (Matte)

Cruella To Be Kind: Warm pink-neutral (Matte)

Sinister Shimmer: Black with gold sparkle (Frost) RRP: £34

POWDER BLUSH DUO

Tickled Punk: Bright pink

Cruel-La Intentions: Neutral

RRP: £28

AVAILABLE:

13th May at Look Fantastic, maccosmetics.co.uk and Select MAC Standalone Stores (Carnaby Street, Liverpool ONE, Westfield Stratford City, Cardiff, Lakeside and Belfast). Make sure to follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

For further information and images please contact Meghan Ryan at Sister London [e-mail]/ 0207 287 9601

Notes to Editors

Carnaby

Carnaby is in the heart of London's West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

The portfolio comprises 611 restaurants, cafés, pubs and shops, extending to 1.1 million sq. ft., 624 apartments and 0.4 million sq. ft. of offices. All our properties are close to the main West End Underground stations, and within ten minutes' walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

MAC

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 110 countries/territories worldwide.

@MACCOSMETICSUK