SHAFTESBURY : ANNOUNCES THE OPENINGS OF AERIE AND AMERICAN EAGLE IN CARNABY

Shaftesbury announces the exciting opening of Aerie and American Eagle stores in Carnaby. Both will occupy prominent stores on Foubert's Place and are due to open December 2021. Aerie is located at 19 Foubert's Place with a 1,630 sq ft space over two floors and American Eagle is located at 15 Foubert's Place with 3,888 sq ft over ground and basement.

Aerie will offer intimate apparel and lifestyle products whilst American Eagle offers directional menswear and womenswear.

Samantha Bain-Mollison Retail Director at Shaftesbury says: "We are delighted that American Eagle and Aerie have chosen Carnaby's Foubert's Place as the location to bring both brands to the UK customer. The trend led collections offer a great fit for the Carnaby consumer who are seeking products and experiences that they cannot buy on every high street. The launches add to the exciting lineup of recent openings in the area including Metal Morphosis, Just Hype., Motley London and Aubin alongside NBA store and adidas Originals who have chosen Foubert's Place as their store location".

Nish Soneji, CEO American Eagle Europe, Aerie Europe says: "As experts in bringing US fashion brands to the UK and Europe, we had to ensure the locations for American Eagle and Aerie's first London stores not only resonate with London's young and trend-savvy fashion consumers but would also make a dramatic impact for these game-changing brands. With its mix of vibrant and directional international fashion players we knew instinctively that Foubert's Place and the Carnaby area was the perfect backdrop as a springboard for both American Eagle and Aerie in the UK."

Aerie and American Eagle both join recent new openings of Just Hype., NBA Store and adidas Originals flagship.

Known as the global leaders in the sale of licensed sports merchandise, NBA have opened their first ever UK-based store at 14-16 Foubert's Place. The new shop features a vast range of official NBA and WNBA merchandise and memorabilia, including exclusive NBA products, apparel, jerseys, headwear, sporting goods, toys and collectibles. The store is 3,500 sq ft over two floors. Operated by retail giant Lids, which is partly owned by Fanatics, it builds on Lids' physical retail expertise that aims to provide fans with an authentic NBA shopping experience which includes a customisation service where visitors can personalise jerseys and hats.

Lifestyle brand Just Hype. have recently launched their concept store in a prime corner unit at the gateway to Foubert's Place. At 1,550 sq ft and set over 2 floors the store has been transformed into an immersive space and stocks classic loungewear pieces, bags and accessories. A selfie booth and a reactive game station where prizes can be won plus a raised floor which doubles as a stage for live performances can be found in the store at 5-7 Foubert's Place.

Sportswear company adidas Originals have opened their flagship store on the corner of Foubert's Place and Kingly Street housing the most exclusive and latest adidas Originals products. The flagship offers adidas Originals most exclusive product releases, including Spezial, Ivy Park and Yeezy, as well as hyper-local product stories and collections. The flagship has been designed with London's creativity in mind, with installations from local artists. The store is set over two floors and located at 8 Foubert's Place.

Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.

For more information please contact Sister London: [e-mail] / 020 7287 9601