We may be on the cusp of National Hamburger Day (it's Friday, in case you forgot), but at global data collection network Premise, they've been all about that famous burger side — French fries.
The company told QSRweb it recently paid 100 Americans to order and taste medium fries at fast food chains, including
According to Premise's report on the results, the group ultimately dubbed — drumroll please —
Premise also reported the
The company also asked the testers for the qualities they look for in a tasty French fry and found these results:
- Taste was tops with 60%.
- Temperature was the most critical for 21%.
- Texture reigned supreme with 16%.
- Price was tops for 2%.
- 1% cited other factors.
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