Shelly Group SE is accelerating its geographic expansion by establishing a subsidiary in Poland. This market entry follows the Company?s strategy to further drive growth by expanding its market position in key geographic regions. The expansion into the Polish market takes place in an environment of economic dynamism and technological optimism ?

an ideal time to benefit from the rapidly growing demand for smart home automation solutions. Adam Kruzynski, the former Global Head of Sales at Nice Group, an international provider of automation and smart home solutions headquartered in Italy, and former CEO of Fibaro Group, one of the pioneers in connected home automation from Poland, brings over 20 years of international leadership experience in the smart home industry. In his career to date, he has played a key role in the global expansion of Fibaro and was responsible for global sales at Nice.

In addition, he has a deep understanding of the Polish market and an extensive network in the smart home industry, which is crucial for the successful launch and growth of Shelly products in Poland. In his new role, Adam will not only take overall responsibility for the Polish market but will also play a key role in the expansion of the Z-Wave product line, a core Shelly technology that plays a significant role in the development of the global smart home market.