Ryota Yukisada, Chief Brand Officer, Brand SHISEIDO said: 'SHISEIDO MEN will be marking the new era with wholly renewing its line of high-quality, high-performance men's skincare and makeup products backed by Shiseido's many years of scientific research on men's skin. At this moment, we are delighted to announce this partnership with FC Barcelona and Sergi Roberto, which we believe it will strength the value and synergy towards our products and consumers. SHISEIDO MEN, represents a men who enjoys life to the fullest by being involved with others with positive attitude, offers optimal skin care solutions to him and his partners.

Sergi Roberto embodies the reborn SHISEIDO MEN's image of a man, living both his professional and private life to the fullest and conveying a good, all-around impression. Known for being versatile and able to play different positions on the pitch, his multifaceted interests off the pitch include fashion, cooking and travel. At age 14 he joined the internationally renowned youth academy La Masia, a leading center for sports and human training for decades. With a can-do spirit, he played through the youth levels, onto the Barça B team and made his debut for the first team in 2010. Earning the respect of teammates and coaches, he became one of the captains of the Club since the 2018/19 season. It is his character and ability to set a good example that attracted SHISEIDO MEN to Sergi Roberto.

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Shiseido Co. Ltd. published this content on 05 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 February 2021 06:03:03 UTC.