Shiseido Company, Limited announced that it has decided to implement a new management structure. Masahiko Uotani appointed as chairman and COO, Kentaro fujiwara appointed as president and COO, Yukari Suzuki appointed as Director and Senior executive. Kentaro Fujiwara date of birth: December 21, 1966, Education:1991 Graduated from Kagawa University Graduate School of Agriculture
Department of Agricultural Chemistry. career: 1991 Joined Shiseido Co. Ltd., 1994 Expatriated to Germany, 1995 Europe Business Department, International Business Division,1999 Sales Operations Manager, Shiseido Europe S.A. (Expatriated in Paris), 2004 Director, Europe Distribution Center, Shiseido Europe S.A., 2005 Corporate Planning Department, Shiseido Co. Ltd., 2006 International Business Department, 2011 Director, President, Shiseido Korea Co. Ltd., 2013 Director, President, Shiseido Professional Korea Co. Ltd., 2015 Vice President, Corporate Strategy Department and Group Leader, Digital Strategy, 2016 Corporate Officer, Shiseido Co. Ltd. and Chairman of the Board, President, Shiseido China Co. Ltd., 2018 China Region CEO, Corporate Officer, Shiseido Co. Ltd., 2020 China Region CEO, Senior Executive Officer, Shiseido Co. Ltd.
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).
SHISEIDO COMPANY, LIMITED 
