Shiseido started operation in China in 1981, importing and selling its products in Beijing. Net sales of the company's China business in 2020 accounted for 25.6% of total consolidated sales and drove the overall growth of the Shiseido Group. Based on Shiseido's medium-to-long-term strategy 'WIN 2023 and Beyond', Shiseido China is looking to further expansion especially in the skin beauty field, digital transformation, innovation and sustainability.

Key prestige brands including brand SHISEIDO, Clé de Peau Beauté and IPSA perform well in the China market, where BAUM and THE GINZA will launch this September and E-commerce business in mainland China is growing strongly as well, recording 50% growth from the previous year. To enhance innovation, the China Business Innovation ＆ Investment Representative Office was established in 2019, leading collaboration with external partners to promote innovations in existing businesses and new business development. In terms of sustainability, the 'Relay of Love Project' to support those affected by COVID-19 was launched in February 2020. A tour across seven cities in China including Shanghai, Chengdu, Guiyang, Beijing, Xi'an, Shenzhen, and Wuhan via 'LOVE BUS' was conducted to share our gratitude, and a total 180,000 sets of specially-made Relay of Love gift boxes were presented to frontline medical personnel.

Shiseido China will continue to grow with the China market while expanding its operation.  

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Shiseido Co. Ltd. published this content on 16 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 July 2021 06:04:04 UTC.