Shiseido : Notice of Establishment and Operation Commencement of Shiseido Creative Company, Limited
January 16, 2022 at 09:15 pm EST
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Shiseido Creative Company, Limited ("Shiseido Creative") is a new company that will design a new beauty for the future while valuing the idea that creativity based on sensitivity will create corporate value, which Shiseido has cultivated since the establishment of its Design Department* in 1916. We, at Shiseido Creative, have defined our PURPOSE, which expresses our engagement with society and our raison d'etre, as "to bring inspiration to the world by believing in the power of beauty and creativity", and aim to bring brands and people together, creating experiences to enjoy beauty and enriching people's hearts and minds. We have also created a company logo representing the image of a sail stretched to catch the wind of the new era.
*Design Department: A department established by Shiseido's first president Shinzo Fukuhara which is in charge of the designing and planning of advertising posters, product packages, etc.
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Shiseido Co. Ltd. published this content on 17 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 January 2022 02:14:03 UTC.
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).
SHISEIDO COMPANY, LIMITED 
