These results revealed that a facial image with light reflection on the face representing a 'radiant' face gives the most favorable impression to other people. This result is clearly different from the impression of an 'oily and shiny' face, suggesting that not only specular reflection of the skin but also the nature of reflected light play a key role in reproducing a healthy, glossy state. Amid the current COVID-19 crisis, people are spending more time at home and the importance of skincare and makeup is being realized anew. In response, Shiseido will utilize these study results in the design of skincare and base makeup products that help create 'radiant skin' and a positive impression in various communication scenarios, and continue to provide consumers with cosmetics that have high emotional value.

[Related news releases]
Identifying Human Brain Activity Reflecting Attractiveness From Skin Reflection (2021: Japanese only)
https://www.nict.go.jp/press/2021/03/16-1.html
Shiseido Reveals that Physical Properties of Applied Cosmetic Film Affect Skin Softness Perception(2020)
https://corp.shiseido.com/en/news/detail.html?n=00000000002983

[Related research papers]
Ikeda, H., Saheki, Y., Sakano, Y., Wada, A., Ando, H., ＆ Tagai, K. (2020). Facial radiance influences facial attractiveness and affective impressions of faces. International Journal of Cosmetic Science.
https://doi.org/10.1111/ics.12673
Sakano, Y., Wada, A., Ikeda, H., Saheki, Y., Tagai, K., ＆ Ando, H. (2021). Human brain activity reflecting facial attractiveness from skin reflection. Scientific Reports 11, 3412.
https://doi.org/10.1038/s41598-021-82601-w

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Shiseido Co. Ltd. published this content on 23 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 March 2021 06:06:03 UTC.