Shiseido : to Achieve Beauty Care Beyond Cosmetics with Advanced “Second Skin” Technology
November 17, 2021 at 12:37 am EST
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In this round of tests, we have further evolved the "Second Skin" technology, and successfully delivered three new effects.
(1)Immediate remodeling effect on sagging cheeks (nasolabial lines / marionette lines)
Facial sagging refers to a condition in which the shape of the face droops due to gravity, and it occurs in various parts of the face as we age. In particular, sagging tends to occur under the eyes and on the cheeks, and as the sagging in these areas progresses, it leads to an increase in the appearance of aging. Thus, we took on the challenge of improving sagging cheeks, which are larger and deeper than the undereye bags, by using the "Second Skin" technology. In the areas of nasolabial lines and marionette lines, which are caused by sagging in the upper and lower cheeks, respectively, we formed skin films of the "Second Skin" technology in a wider area above the lines, and confirmed that the sagging was improved due to the strong remodeling effect of the "Second Skin" technology, resulting in a reduction in the appearance of nasolabial lines and marionette lines. (Figure 1, 4).
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Shiseido Co. Ltd. published this content on 17 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 November 2021 05:36:04 UTC.
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).