Shoprite : Smaller-format Checkers Foods launched by popular demand
November 25, 2021 at 10:10 am EST
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Customer demands for Checkers supermarkets in their neighbourhoods inspired the newly launched, smaller format Checkers Foods which today opened its first store in Gauteng.
Checkers Foods at the Weltevreden Park Shopping Centre in Roodepoort has created 71 new jobs, and with three more neighbourhood stores scheduled to open in early 2022, Checkers continues to create employment opportunities in the current difficult economic environment.
The new 186m2 Checkers Foods store boasts an expanded fresh food offering with solution-based convenience ranges curated to meet specific customer needs, including lunch, braai, dinner or emergency purchases.
Customer demands for Checkers supermarkets in their neighbourhoods inspired the newly launched, smaller format Checkers Foods.
Conveniently located and ideal for quick top-up shops, Checkers Foods offers:
An impulse island - with ready-to-eat options such as fresh sushi and sandwiches
Exclusive brands, such as Forage & Feast and Simple Truth
A butchery with free range chicken and restaurant-quality steak
A bakery with artisan breads
Fresh flowers
A wine cellar
Starbucks
"We have spent a great deal of time to understand what our customers want and how they like to shop, and the new format Checkers Foods neighbourhood store was designed with the customer at the forefront. The result is an improved shopping experience with fantastic fresh foods on offer, together with the convenience, quality, value and competitive pricing customers have come to expect from Checkers."
- Willem Hunlun, Chief Operating Officer at Checkers
Checkers Foods Weltevreden store boasts an expanded fresh food offering with solution-based convenience ranges curated to meet specific customer needs, including lunch, braai, dinner or emergency purchases.
Three more Checkers Foods stores will open in Westlake, Franschhoek (both in the Western Cape) and Ballito (in KwaZulu-Natal) early next year.
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Shoprite Holdings Ltd. published this content on 25 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 November 2021 15:09:03 UTC.
Shoprite Holdings specializes in retailing. Net sales break down by distribution network as follows:
- supermarkets (88.9%): distribution of clothes, food, cosmetic and consumer products. At the end of June 2021, the group has 1,966 supermarkets (Shoprite, Checkers, Checkers Hyper, Usave and LiquorShop) located mainly in South Africa (1,726);
- specialized stores (4%): distribution of furniture, household equipment and consumer electronic devices through 426 stores (OK Furniture and House & Home names);
- other (7.1%): including franchise stores operation (513 stores under OK Foods, OK MiniMark and OK Express names).
Net sales are distributed geographically as follows: South Africa (89%) and Africa (11%).
SHOPRITE HOLDINGS LTD 
