Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
  1. Homepage
  2. Equities
  3. South Africa
  4. Johannesburg Stock Exchange
  5. Shoprite Holdings Limited
  6. News
  7. Summary
    SHP   ZAE000012084

SHOPRITE HOLDINGS LIMITED

(SHP)
  Report
SummaryChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

TRESemmé hair ad angers South Africans still hurting from racist past

09/14/2020 | 07:00am EDT

JOHANNESBURG, Sept 14 (Reuters) - Sitting in a hair salon as a stylist braids her natural hair, Sana Sebone recalls a time in 2013 when she worked on a construction site and was told her dreadlocks were too long and represented a hazard.

She was upset, she said, mainly because her white colleagues with long hair were not told the same as their hair was considered "normal".

Seven years on, that term is haunting her again after an advert was released by TRESemmé, a Unilever brand, describing images of African Black hair as "frizzy and dull" and "dry and damaged" while a white woman's hair was referred to as "normal".

"It really upset me," said 30-year-old Sebone, who turned to dreadlocks after tiring of straightening her natural hair to make it look "presentable" in others' eyes.

Unilever has apologised for the advert, which it admitted was "racist", while TRESemmé South Africa and Drugstore Clicks Group, on whose website the advert was posted, have also apologised.

"We are in the year 2020. How ignorant can you be to still think Black women's natural hair is ugly, is fuzzy and is all those negative words?," Sebone said at the salon in Midrand, a suburb in northern Johannesburg.

The advert caused an outcry on social media and sparked protests led by the opposition Economic Freedom Fighters in a country where unfair treatment of people based on their hair evokes painful memories of prejudice during apartheid, which ended in 1994.

In those years, a "pencil test" was used to determine someone's racial identity: A pencil was inserted into a person's hair and if it did not fall out, that person was considered not white.

"Our forefathers have fought this. Are we still fighting this? When will it end?," said 48-year-old Nomsa Nyathi as she sat under a hair steamer at the salon.

Black hair is still policed in places like schools, where Black girls with natural afros or dreadlocks are sometimes suspended for not "wearing their hair right" or are asked to straighten their hair.

"Everything about being a Black female in South Africa or even in the world screams 'You're not good enough, you don't fit in here, you're not wanted here'," said 42-year-old Ntombenhle Khathwane, founder of Black hair products brand AfroBotanics.

Khathwane herself remembers being told in high school that her dreadlocks did not align with the school's neatness policy.

Unilever has pulled all TRESemmé products from South African retail stores for 10 days. Its South African unit has moved to set up an advisory board and a diversity committee. (Reporting by Nqobile Dludla; Editing by Olivia Kumwenda-Mtambo and Hugh Lawson)


© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
CLICKS GROUP LIMITED -0.45% 241.04 End-of-day quote.-4.60%
DIS-CHEM PHARMACIES LIMITED 0.88% 32.1 End-of-day quote.52.78%
DOW JONES AFRICA TITANS 50 INDEX 0.17% 528.93 Delayed Quote.-0.39%
DOW JONES SOUTH AFRICA(ZAR) 0.64% 1897.15 Delayed Quote.6.32%
PICK N PAY STORES LIMITED -0.53% 51.11 End-of-day quote.1.69%
S&P AFRICA 40 INDEX 0.14% 170.98 Delayed Quote.-1.99%
SHOPRITE HOLDINGS LIMITED -0.14% 152.28 End-of-day quote.8.77%
UNILEVER PLC 0.36% 4277.5 Delayed Quote.-2.97%
All news about SHOPRITE HOLDINGS LIMITED
06/17SHOPRITE  : New Investor Assures Nigerian Consumers of Improved Services
AQ
06/03SHOPRITE  : Ketron Investment Completes Acquisition of Shoprite
AQ
06/02SHOPRITE  : Ketron Investment Limited Acquires Shoprite Nigeria
AQ
06/02South Africa's Shoprite sells Nigerian business to local firm Ketron
RE
06/02Shares in south africa's shoprite rise more than 4% after retailer finalises ..
RE
06/02South Africa's Shoprite sells Nigerian business to local firm Ketron
RE
05/21LIVESTOCK HIGHLIGHTS : Top Stories of the Day
DJ
05/21Correction to Store-Brands Article -- Journal Report
DJ
05/21Target, Whole Foods, ShopRite and Other Retailers Look to Upgrade Their Store..
DJ
04/21South Africa's Pick n Pay eyes lower to mid-income communities with new store..
RE
More news
Financials
Sales 2021 165 B 11 566 M 11 566 M
Net income 2021 4 683 M 329 M 329 M
Net Debt 2021 24 279 M 1 704 M 1 704 M
P/E ratio 2021 18,3x
Yield 2021 3,07%
Capitalization 83 972 M 5 917 M 5 892 M
EV / Sales 2021 0,66x
EV / Sales 2022 0,62x
Nbr of Employees 140 000
Free-Float 85,1%
Chart SHOPRITE HOLDINGS LIMITED
Duration : Period :
Shoprite Holdings Limited Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SHOPRITE HOLDINGS LIMITED
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 11
Last Close Price 152,28 ZAR
Average target price 161,91 ZAR
Spread / Average Target 6,32%
EPS Revisions
Managers and Directors
NameTitle
Pieter Christiaan Engelbrecht Chief Executive Officer & Executive Director
Anton de Bruyn Chief Financial Officer & Executive Director
Wendy Elizabeth Lucas-Bull Independent Chairman
Sizo Njova Operations Manager
Joseph Anthony Rock Independent Non-Executive Director
Sector and Competitors
1st jan.Capitalization (M$)
SHOPRITE HOLDINGS LIMITED8.77%5 917
WALMART INC.-5.68%380 980
SEVEN & I HOLDINGS CO., LTD.38.40%40 337
ALIMENTATION COUCHE-TARD INC.-0.30%38 080
AVENUE SUPERMARTS LIMITED19.80%28 925
SM INVESTMENTS CORPORATION-4.67%24 701