Siemens : opens the IAA Studio at the Wittelsbacherplatz in Munich

Press

Munich, September 3, 2021

Siemens opens the IAA Studio at the

Wittelsbacherplatz in Munich

• IAA Studio as a platform for visionaries, companies and organizations to discuss the mobility of the future
• 12 events from September 7 to 9 at the Siemens headquarters at the Wittelsbacherplatz in Munich

With the motto "#MoveToTransform," Siemens will have an appearance at IAA Mobility 2021, which this year is taking place in the Bavarian capital for very first time. As a focused technology company, Siemens will present a holistic view of the mobility of today and the future. The focus is not only on connecting the real and digital worlds, but also on promoting dialogue between visionaries, organizations and companies. With its very own IAA Studio, Siemens aims to contribute actively to the discussions surrounding the mobility of the future.

The IAA Studio will open on Tuesday, September 7, at 10:30 a.m. at the Ludwig Ferdinand Palais at the Wittelsbacherplatz in Munich. During the one-hour event, participants will receive an overview of the three days of planned events as well as all information about the #MoveToTransform campaign. The kick-off event will be rounded off with an exchange on the role of people in innovation and technology in the fields of mobility and infrastructure. For this first event, the IAA Studio welcomes Lynette Jackson, Head of Communications at Smart Infrastructure, Dr. Nari Kahle, author of the book "Mobility on the Move" and Head of Strategic Programs at CARIAD SE, and Christophe Marnat, Executive Vice President - Electronics and Advanced Driver Assist Systems Division at ZF Group.

The individual sessions on Tuesday, Wednesday and Thursday will cover topics ranging from autonomous vehicles and the transformation of the automotive

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industry, to whether electrification is the only option going forward for the automotive industry, and what fast charging options for electric trucks are. Furthermore, we will host a discussion on how intelligent solutions in road traffic make our cities more livable, with a special focus on road users facing mobility challenges in their daily lives. We will also take a look at the importance of digitalization for mobility today and how MaaS (Mobility as a Service) platforms and apps make it easier for travelers to access mobility options. And will be presenting the world's first augmented-reality workshop solution. Also on the agenda: First and last-mile mobility solutions and the future potential offered by state-of-the-art AI and Deep-Learning technologies. Those who wish to attend may register here: iaa-studio.siemens-events.com.

The number of spots available for physical attendance are limited due to the current pandemic and are subject to a strict hygiene concept. Participants must follow the German 3G rule (tested, vaccinated or recovered).

The full program can be found here:

Tuesday, September 7, 2021

Autonomous vehicle development - From Chip to City | 3:00 to 3:45 p.m.Speaker: Matthieu Worm, Director Autonomous Vehicles - Simulation and Test Solutions | Siemens Digital Industries Software

A revolution is transforming the automotive industry. Powerful digital technologies are driving demand for autonomous transport solutions, and they are disrupting existing approaches to car building. All the major players work to adapt to the future reality of cars becoming "computers on wheels." Siemens Digital Industries Software enables this transition with digitalization solutions from Chip to City. In this session, I will explain our approach of closed-loop engineering, bringing continuity throughout the supply chain, from the chip and core electronics, through the system and vehicle, and into the city level mobility solutions. A framework that combines collection and processing of real-life sensor data with a physics-based digital twin is a prerequisite for future proof engineering processes for autonomous vehicles. Language: English

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Expert talk: Is electric the (only) future of automotive? | 6:00 to 6:40 p.m.Speakers:

• Stefan Kneip, Vice President / Partner | Siemens Advanta
• Dr. Stefan Perras, Head of Connected eMobility | Siemens AG

In the race for decarbonization, the battery-powered electric car appears to be the clear winner in the automotive industry. Or is it too early to declare a winning technology? Which roles will hydrogen and e-fuel powertrains play? And how will the picture change when looking at other mobility segments - from trucks and trains, to ships and airplanes? What is (still) needed from a regulatory and technological side to scale decarbonization in time to meet our climate goals? And what is it going to cost? Join our two Siemens experts for a talk about (E)mobility and new energy technologies. They will provide answers to and demystify some of the most crucial questions around decarbonization.

Language: English

Wednesday, September 8, 2021

High Power Charging of Electric Trucks: Key challenges and success factors | 11:00 a.m. to 12:00 p.m.

Speakers:

• Claas Bracklo, Chairman | CharIN e.V.
• Jan Wohlmuther, Head of Customer System Consulting for Zero Emission Vehicles | Daimler Truck AG
• Michael Bucher, Senior Manager Strategy & Internationalization eMobility | EnBW mobility+
• Dr. Stefan Perras, Head of Connected eMobility | Siemens AG
• Christoph Schönwandt, Head of GoGreen & Corporate Projects | DHL Freight GmbH

Moderator: Melisia Beinder, Siemens AG

As the electrification of passenger vehicles progresses at full speed, the next electrification candidate already awaits: trucks.

With European Union CO2 regulations kicking in from 2025 on, the pressure is rising for OEMs to electrify their fleets.

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High hopes are placed on the upcoming global Megawatt Charging System (MCS) standard to charge commercial vehicles at megawatt speed. What do these charging systems look like, what are the requirements of fleet operators, and what does this mean for the energy grid?

Tune in to get hands-on experience from industry experts and learn more about the challenges and success factors for truck charging.

Language: English

Wer braucht die Verkehrswende? | 2:00 to 3:00 p.m.

Speaker:

• Markus Schlitt, Chief Executive Officer | Yunex Traffic
• Oswald Utz, Ehrenamtlicher Behindertenbeauftragter der Landeshauptstadt München
• Prof. Dr.-Ing. Klaus Bogenberger, Leiter Lehrstuhl für Verkehrstechnik | Technische Universität München
• Naomi Hinkel, Pressesprecherin | Stadtschüler*innenvertretung München
• Dr. rer. nat., Dipl.-Psych. Jens Schade, Professor Verkehrspsychologie | Technische Universität Dresden

Our goal at Yunex Traffic is to make our cities more livable through intelligent road- traffic solutions. It's important to us to hear from those who live, work, and commute here. We want to pay special attention to those for whom mobility is a major challenge. That's why we've also invited a representative of the Munich City Pupils' Association (SSV) as well as the honorary Representative for the Disabled of the City of Munich to our podium. Through contributions from traffic psychology and traffic science, we'll take a look at different future scenarios and their effects on people. After all, the livable cities of tomorrow are based on our actions today. Language: German

MaaS - how to make sense of the choice of transportation modes | 5:00 to 5:45 p.m.Speaker: Michael Frankenberg, CEO Hacon & Head of Siemens Mobility Intermodal Solution

Digitalization has changed Mobility vastly over the years. With the rise of smartphone-based apps, many more transportation modes like carsharing, ridesharing or e-scooters have emerged and now compete with classic public transport and private cars. With that, travelers face the challenge of finding optimal

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modes of transport that get them from A to B according to their unique travel preferences, whether it be price, time, or comfort.

To grant travelers easy and convenient access to all the available mobility options, it's crucial to connect all the mobility providers to provide integrated Mobility-as-a- Service (MaaS) platforms and apps - so that travelers can plan, book and pay their journey with one account and via one single interface.

Language: German, but English may also be an option

Mastering the big loop in autonomous driving | 6:00 to 7:00 p.m.Speakers:

• Andrés Hernández, Senior Vice President / Senior Partner | Siemens Advanta
• Dr. Markus Junginger, CTO | Dräxlmaier
• Dr. Nari Kahle, Author "Mobilität in Bewegung" | CARIAD by Volkswagen
  Group
• Henning Lategahn, Managing Director | Atlatec GmbH

In the coming years, we will see autonomous vehicles shape the #FutureofMobility all across the globe. For this to happen, an ecosystem of mobility providers (OEMs, suppliers, tech and platform companies, etc.) and regulators (governmental institutions, smart cities) will have to cope with plenty of challenges along the way. These challenges will not only focus on technology itself, but also on strategy, organization, and methodology - as well as the social and ethical impact of autonomous driving on organizations, regions and individuals. Join our session to master the big loop!

Language: German

Thursday, September 9, 2021

Porsche turns to AR to grade up its service | 11:00 to 11:45 a.m.Speakers:

• Stefan Loose, Account Manager | Siemens Digital Industries Software
• Jan Witkamp, AR Portfolio Developer | Siemens Digital Industries Software
  Porsche aims to use the CAD data of the new Taycan for the world's first workshop solution with augmented reality (AR). This is intended to make servicing and maintenance of the company's first all-electric sports car easier and faster to use.

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