Similarweb announced a data licensing alliance with App Annie. Under the agreement, Similarweb will license an important set of App Annie's mobile application market data for incorporation into a new product module in Similarweb's product suite. For the first time, companies will be able to purchase web and mobile app market estimates from a single vendor, enabling them to get a holistic view of digital activity.

The new offering, which is expected to be available in second quarter, will deliver a powerful competitive advantage as companies look to accelerate their digital growth by optimizing their digital strategy across both web and apps. The new product module will include essential mobile app metrics from App Annie, such as monthly active users, installed base, sessions, and more.