Over half of consumers express frustration, shop elsewhere, when their responses to brand messages go unanswered
Delayed Responses Mean Dissatisfaction
Even brands that have deployed some two-way communication are struggling to meet consumers’ expectations, the report found. When asked how long it typically takes to get a response from a brand on social media, nearly one in four people claimed it takes a day or longer. Most respondents said they’d be less likely to buy from a brand given these unreasonable wait times. Scaling two-way messaging across mobile channels to deliver the immediacy customers expect requires greater attention and tools that can efficiently come via a top CPaaS platform.
AI in Team?
The study found 70% of people had interacted with an AI-powered chatbot at least once – but what happens when a live service agent needs to step in? A resounding 95% of respondents desired to be instantly handed off to a live agent in these situations — a stark contrast to the 35% of businesses currently enabling this, according to a recent IDC white paper.
The study amplifies the imbalance between consumers’ desire for more intimate digital brand interactions and the limitations of brands’ current one-way messaging realities.
“Our research shows that customers are ready to take their relationships with brands to the next level, with two-way messaging across channels that gives them the freedom to shape the conversation to their needs,” said
The online study of 2,980 consumers across 15 countries was conducted by
About Sinch
Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in
For further information, please contact:
Vice President, Communications
jeff.hasen@sinch.com
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- CX-report-2022--PR
CX-report-2022--PR
Businesses aren't getting the message: new report finds brands are leaving customers frustrated by failing to reply
2022 GlobeNewswire, Inc., source