Treasure Data announced a strategic partnership with Sinch to provide more personalized and engaged conversations with customers across different channels. The partnership focuses on addressing the needs of businesses to more effectively engage their customers through mobile channels using real-time profiles. The combined offering also facilitates 360-degree customer interactions for reaching audiences through marketing campaigns, automating conversations using AI chatbots and voicebots and servicing them through service agents.

Treasure Data smart CDP provides a comprehensive, holistic view of a customer by securely stitching together valuable data sources — like CRM, marketing automation, point-of-sale, social media — that are often siloed. Insights around customer purchase history, loyalty program status, marketing promotions engagement, in-store visitation, and brand affinity can be made available to service agents through the CDP and accessed across various communications channels supported by Sinch's multi-channel communication platform. This includes email, text, phone and mobile chat channels like WhatsApp, iMessage, Telegram and more.