Singapore Airlines (SIA) will become the first airline to offer live online shopping on board its aircraft from 28 June 2021, when the KrisShop e-commerce platform becomes available via the KrisWorld in-flight entertainment (IFE) system. This service will initially be available on selected Airbus A350 aircraft, and progressively rolled out[1] across the SIA network.

Customers will be able to choose from more than 4,000 products across a wide range of categories including exclusive airline merchandise, beauty products, fragrances, electronics, and liquor. They will enjoy duty-free prices on orders that are delivered on their next Singapore Airlines flight. Customers can also choose to have their purchases delivered directly to their homes.

SIA and KrisShop are working with AirFree, Thales, and Panasonic Avionics to offer this all-new in-flight e-shopping experience for its customers. It leverages an industry-first air-to-ground connectivity technology, which connects KrisShop directly to the aircraft IFE system and enables both live updates on product availability and credit card authorisation.

"E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers," said Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.

Mr Chris Pok, Chief Executive Officer, KrisShop said: "KrisShop has been at the forefront of connecting with consumers since our rebranding in 2019. Today, together with Singapore Airlines, we are excited to be able to enhance and rejuvenate the in-flight shopping experience with the inclusion of our live e-commerce platform on KrisWorld. This extends our reach to the travel audience segment, and reinforces our commitment to deliver an integrated user experience to all customers."

As part of the launch, customers will enjoy a 15% discount if they spend a minimum of S$150 on pre-order items to be delivered to them on board their next flight, or a 10% discount with no minimum spend on home delivery orders. KrisFlyer and PPS Club members can continue to accrue KrisFlyer miles for their purchases when they shop on board eligible flights.

High-resolution images of KrisShop via SIA's in-flight entertainment system, KrisWorld, can be downloaded from https://bit.ly/3iYWA0u.

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About Singapore Airlines

The SIA Group's history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.

About KrisShop

KrisShop is an omnichannel retailer with a thoughtfully curated collection of products and content for consumers. Starting out as the in-flight duty-free shop of Singapore Airlines, KrisShop has since evolved beyond the in-flight catalogue with a flagship ecommerce and lifestyle portal, following a joint venture between Singapore Airlines, ground handler SATS, and duty-free retailer 3Sixty (previously DFASS Group) in November 2018. Anchored by its DNA of service excellence, KrisShop is committed to deliver impeccable experiences with unrivalled quality and value.

With a repertoire of homegrown and global brands, KrisShop offers an extensive selection of products from around the world, showcased in concept stores that speaks to consumers' beliefs and passion points. Wherever in the world they may be, consumers can buy in-flight or online on KrisShop and have their shopping delivered to their doorstep or on board to their flight on Singapore Airlines or Scoot. Travellers can further enjoy duty-free prices when they shop in-flight or pre-order to their flights. For more information, log on to www.krisshop.com

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(C) 2021 M2 COMMUNICATIONS, source M2 PressWIRE