[For Immediate Release]

SinoMedia Invests in Two of the Leading Mobile TV Service Providers in ChinaEstablish Foothold in Mobile Internet Industry to Explore Mobile TV Market

HONG KONG, 11 July 2011 – SinoMedia Holding Limited (“SinoMedia” or the “Group”; stock code: 623), a leading TV media advertising operator in China, announced today that the Group has entered into agreements to invest in cash for the acquisition of equity interests of two mobile TV operators in China. SinoMedia is an important strategic investor for the two companies, and this marks the beginning of the Group’s expansion into mobile Internet media operations.

The Group has invested US$6 million (equivalent to approximately HK$46.8 million) in FoneNet Inc. (“100TV”), becoming 100TV’s third largest shareholder and appointed a member to join its board of directors. Well-known international institutions, including Cisco and iD TechVenture, have invested in 100TV. Headquartered in Beijing with approximately

150 employees, 100TV is one of China’s largest mobile TV platforms and service providers, focusing on the development of mobile TV technology and video players, and has obtained business licenses for telecommunications and information services and value-added telecommunications services. 100TV is an industry leader in terms of its business scale and operational capabilities and has established full network business relationships with major telecommunications operators in China. The company is committed to providing mobile subscribers with a full range of integrated mobile TV services in China.

In the meantime, the Group’s wholly owned subsidiary, Beijing Bozhiruicheng Information Consultancy Co., Ltd., has entered into an agreement with Beijing Shixunlianhe Cultural Media Co., Ltd. to acquire 5% stake in the mobile TV operator, Beijing Zhongtoushixun Cultural Media Co., Ltd. (“Zhongtoushixun”). With the China Internet Information Center holding controlling stake, Zhongtoushixun is responsible for the audio and visual content

production of CNLive’s (