Sirius XM Holdings Inc. and I Am Athlete announced they have joined forces in a new expansive content deal that includes a live nightly radio show and other game-changing projects. The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic locker room perspective on sports and pop culture directly from those who played the game. I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM's Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting this April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT. SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future. As part of the agreement, SXM Media, SiriusXM Holdings' advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad Ochocinco Johnson – and other audio podcasts developed with I Am Athlete. SXM Media also sells across the I Am Athlete video podcast. SXM Media is the gateway for marketers to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.