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Sirius XM : SiriusXM Names Three New Senior Executives to its Cross-Brand Marketing Organization

09/20/2021 | 10:12am EDT

NEW YORK - September 20, 2021 - SiriusXM Chief Marketing Officer Denise Karkos has named three new senior marketing executives as SiriusXM continues its growth as the leading in-vehicle audio entertainment service, expands its digital and streaming focus, and launches new national brand advertising that reaches larger audiences.

Reporting to Karkos and supporting the company's SiriusXM and Pandora brands, the following new hires come to SiriusXM with deep backgrounds and experience supporting major media, streaming and consulting organizations:

  • Jasmin Chanana, Senior Vice President, Digital and Customer Experience
  • Anne Milan Alo, Executive Creative Director
  • Kimberly Wilson, Senior Vice President, Brand and Advertising

'We are very excited to add these accomplished leaders from top companies to our marketing team as we expand SiriusXM's leadership position in audio,' said Denise Karkos, SiriusXM's Chief Marketing Officer. 'Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.'

Chanana joins SiriusXM from EY, formerly known as Ernst & Young, where he was a Managing Director in their Digital Practice, leading the New York office. Prior to that, Chanana held various senior roles at SapientRazorfish, Frontier Communications, and Citi. Chanana is responsible for enhancing the digital and customer experience transformation with a focus on ways to deliver marketing organization efficiencies and a superior customer experience.

Milan Alo joins SiriusXM from Netflix, where she was the streaming services Head of Creative Studio, Title Promotions, leading a multi-disciplinary creative team responsible for fully executing the creative campaign for The Queen's Gambit. Milan Alo has also led creative global campaigns for celebrated brands including Nordstrom, Pantone, Sephora, Disney, McDonalds, LEGO and Volvo. Milan Alo brings an undeniable passion for creative and will oversee SiriusXM's marketing operations, creative services, and video marketing and production teams and is responsible for bringing the SXM brand vision to life.

Wilson joins SiriusXM after a 16-year tenure at The Walt Disney Company where she served as Vice President, Multiplatform Marketing and held several distribution marketing leadership positions. Wilson previously worked for iHeart Radio and BET Networks. She brings extensive experience driving customer acquisition, engagement and retention across a variety of entertainment brands and is a champion in building diversity, equity and inclusion strategies. Wilson will lead SiriusXM's brand marketing and advertising, digital content and audience engagement teams.


About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.

This communication contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as 'will likely result,' 'are expected to,' 'will continue,' 'is anticipated,' 'estimated,' 'believe,' 'intend,' 'plan,' 'projection,' 'outlook' or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; vehicle production and sales are dependent on may factors, including the availability of consumer credit, general economic conditions, consumer confidence, fuel costs and component supply shortages; the impact of COVID-19, including its variant strains, on our business; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for 'mechanical rights' to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use 'open source' software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a 'controlled company' within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the 'SEC') and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Media contact:

Patrick Reilly, SiriusXM, [email protected]


Sirius XM Holdings Inc. published this content on 20 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 September 2021 14:11:04 UTC.

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