DGAP-News: Sixt SE / Key word(s): Personnel 
SIXT continues to invest in its largest growth market USA and appoints long-time SIXT manager Michael Meissner 
President and Chief Operating Officer 
2021-02-23 / 17:00 
The issuer is solely responsible for the content of this announcement. 
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Press Release 
SIXT continues to invest in its largest growth market USA and appoints long-time SIXT manager Michael Meissner 
President and Chief Operating Officer 
  . With the appointment of Michael Meissner, SIXT is positioning itself to gain significant market share in the most 
    promising mobility market USA and driving its positioning as a premium mobility service provider 
  . Meissner, an operations expert, has impressively demonstrated his expertise in scaling international markets, as 
    Managing Director for Italy, for example, and will lead the US market into the future together with SIXT USA CFO 
    and former Hertz CFO, Thomas Kennedy 
  . Nico Gabriel: "As the world's largest car rental market, the USA offers us considerable growth potential due to 
    increasing consolidation. Our goal is to develop the USA into the largest market for SIXT. With the recent 
    appointment of Tom Kennedy and now Michael Meissner, we are also taking our growth targets into account 
    organisationally and are convinced that they will significantly drive our premium and digitalisation strategy in 
    the US." 
Pullach, 23 February 2021 - The international mobility provider SIXT is once again investing in its largest growth 
market, the USA, by making another high-profile appointment: the experienced operations expert Michael Meissner is 
taking on the position of President and Chief Operating Officer (COO) for SIXT in the USA effective immediately. It was 
only at the end of 2020 that the company filled the position of President and CFO SIXT USA with the renowned travel 
manager and former Hertz CFO, Thomas Kennedy. With this ideal combination of market expertise, operations know-how and 
premium orientation, SIXT is installing a powerful management team and going on the offensive to capture significant 
market share in the mobility market with the greatest potential. The provider of premium mobility services is thus 
underscoring its ambitions in the US market. 
In his 13-year career at SIXT, Michael Meissner has contributed significantly to the company's international expansion 
by successfully building up the Benelux and Italian markets. For example, SIXT Italy, the youngest market in Europe for 
SIXT, was able to triple its sales volume within 3 years, thanks in part to the development of a nationwide network of 
stations at railway stations and airports. Michael Meissner is thus not only an operations expert with a high profile 
in the industry. Thanks to his strong leadership qualities, SIXT has been able to sustainably establish itself as a 
profitable premium mobility service provider in the markets he was responsible for. 
Nico Gabriel, Chief Operating Officer on the Management Board of Sixt SE: "SIXT has had a very successful start in the 
USA and the US market has become a key growth driver for our company. But it is also true that, as the world's largest 
car rental market, the USA offers us considerable growth potential due to increasing consolidation. Our goal is to 
develop the USA into the largest market for SIXT. To achieve this, we will be focusing on the analogue and digital 
expansion of our station network. Especially in inner city locations, we will offer our customers flexible and 
convenient services by expanding our digital mobility services. We are very pleased that we are once again able to fill 
one of our core positions with a colleague from our own ranks in Michael Meissner. By recently appointing Tom Kennedy 
and now Michael Meissner, we are also taking our growth targets into account organisationally and are convinced that 
they will significantly drive our premium and digitalisation strategy in the USA." 
Michael Meissner, new President and COO of SIXT USA: "SIXT has written a remarkable success story in Italy and I will 
bring this knowledge to bear in the further development of the US market. In doing so, we will focus in particular on 
one of our core competencies, namely inspiring our customers. We see ourselves as a host for our customers and our 
premium claim is a common thread that runs through all our products, services and processes. The digitalisation of our 
offers will be an essential part of this in order to respond to our customers' needs. I'm ready to take on this 
exciting new role and I'm looking forward to tackling it boldly together with Tom Kennedy." 
SIXT entered the US market in 2011 and recently expanded its position as the fourth-largest car rental company in the 
USA. As a result, SIXT is currently present with 100 locations for the first time in the world's largest car rental 
market with a market volume of more than USD 32 billion. Only last year, SIXT further expanded its expansion strategy 
by acquiring 10 strategically important airport stations and launching the car subscription SIXT+ despite the corona 
pandemic and thus set the course for further growth. 
About SIXT 
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility 
services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated 
mobility service across the fields of vehicle and commercial vehicle rental, car sharing, chauffeur services and car 
subscriptions. The products can be booked through one single app, which also integrates the services of its renowned 
mobility partners. SIXT has a presence in around 110 countries around the globe. The company is characterized by 
consistent customer orientation, a lived culture of innovation with strong technological expertise, the high share of 
premium vehicles in its fleet and an attractive price-performance ratio. The SIXT Group generated revenue of EUR 3.31 
billion in 2019 and ranks as one of the most profitable mobility companies worldwide. Sixt SE is the parent company of 
the Group and has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN 
preference share: DE0007231334). 
https://about.sixt.com 
Press contact 
Sixt SE 
Kathrin Greven / Stefanie Seidlitz 
Sixt Central Press Office 
Tel.: +49 - (0)89 - 74444 6700 
E-mail: pressrelations@sixt.com 
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2021-02-23 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      Sixt SE 
              Zugspitzstraße 1 
              82049 Pullach 
              Germany 
Phone:        +49 (0)89 74444-5104 
Fax:          +49 (0)89 74444-85104 
E-mail:       investorrelations@sixt.com 
Internet:     http://ir.sixt.eu 
ISIN:         DE0007231326, DE0007231334 Sixt Vorzüge, DE000A1K0656 Sixt Namensaktien, DE000A2BPDU2 Sixt-Anleihe 2016/ 
              2022, DE000A2G9HU0 Sixt-Anleihe 2018/2024 
WKN:          723132 
Indices:      SDAX 
Listed:       Regulated Market in Frankfurt, Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, 
              Hanover, Stuttgart, Tradegate Exchange 
EQS News ID:  1170483 
 
End of News   DGAP News Service 
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1170483 2021-02-23

(END) Dow Jones Newswires

February 23, 2021 11:01 ET (16:01 GMT)