Intersport and the Association of Pickleball Professionals Tour, USA Pickleball and Major League Pickleball Enter into Multi-Year Agreements with Skechers
May 26, 2022 at 02:00 pm EDT
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Intersport and the Association of Pickleball Professionals (APP) Tour, USA Pickleball and Major League Pickleball (MLP), the nation's elite professional pickleball circuits, have entered into multi-year agreements with Skechers that makes the global lifestyle brand the Official Footwear Company of each pickleball organization. A formal announcement was made Thursday at the Franklin New York City Open, the APP Tour event that is taking place this weekend at the historic Billie Jean King National Tennis Center in Flushing Meadows, home of the legendary US Open tennis tournament.
Skechers U.S.A., Inc. designs, develops, and markets a diverse range of footwear, apparel, and accessories. The Company offers footwear, apparel, and accessories for men, women, and kids. The Company operates through two segments: Wholesale and Direct-to-Consumer. Wholesale segment is comprised of sales to a network of partners including Skechers-branded stores operated by third-party franchisees and licensees, family shoe stores, specialty athletic and sporting goods retailers, department stores and big box club stores, and Distributors in select international markets. Direct-to-Consumer segment comprises sales by the Company directly to consumers through a combination of channels including company owned Skechers-branded stores, company owned e-commerce sites, and third-party marketplaces and digital platforms. Its lifestyle offering delivers comfort technologies such as Skechers Hands Free Slip-ins, Skechers Arch Fit, and Skechers Air-Cooled Memory Foam, among others.
Intersport and the Association of Pickleball Professionals Tour, USA Pickleball and Major League Pickleball Enter into Multi-Year Agreements with Skechers