Sleep Number Corporation announced a new partnership with the Los Angeles Rams. Sleep Number is now the Rams ?Official Sleep + Wellness Partner.? Through the partnership, Sleep Number will provide sleep expertise to Rams? players, coaches and athletic trainers. The goal is to further improve each player?s performance by educating them about their sleep and the health benefits delivered by Sleep Number?s life-changing 360? smart bed. The team values quality sleep as a competitive advantage; nearly 80% of Rams? players have purchased 360 smart beds Sleep Number?s partnership with the National Football League (NFL). They?re benefitting from the same high quality sleep that the entire Sleep Number Smart Sleeper community enjoys. Recognized as the NFL?s ?Official Sleep + Wellness Partner? since 2018, Sleep Number also partners with the Professional Football Athletic Trainers Society, Pro Football Hall of Fame and the National Football League Players Association. The partnership with the Rams is Sleep Number?s fourth NFL club-level relationship in addition to the Dallas Cowboys, Kansas City Chiefs, and the Minnesota Vikings.