SM Prime Holdings, Inc. is opening four new malls, one in Metro Manila and three in the provincial areas in 2024. SM malls will continue to elevate the mall experience by creating more and building on the innovative attractions introduced in 2023. These include larger-than-life installations and Instagram-mable spots in various malls, concert series in the cinemas, holding e-sports tournaments and unveiling the SM Game Park at the Mall of Asia focused on indoor sports activities, among many others.