SM Prime Holdings, Inc. is undertaking a strategic reformat and expansion of its portfolio to optimize its revenue mix across key business units. The move comes as SM Prime celebrates its 30th anniversary, a milestone that coincides with its long-term plan to gain a stronger foothold in underserved markets and high-growth sectors, including premium and integrated development. Starting next year, SM Prime will consolidate all residential projects under the SM Residences brand, covering a range of offerings from economic, medium-cost, premium and leisure developments.

SM Prime has earmarked over 1,000 hectares of land for its SM Residences projects, slated for development over the next five years. Around 85% of which is earmarked for horizontal development. The SM Residences premium line is slated for launch early next year, starting with a 200- hectare development.

More projects of different formats with prices ranging from PHP 25 million to over PHP 100 million are likewise being planned and pipelined to address demand in the different sub-markets of the high-end segment.