Creating and maintaining an online community is no small task, but it can add significantly to the customer experience. Building a space where customers can engage with your brand and each other is an excellent opportunity to showcase positive customer experiences - great for driving new business! It also helps keep your existing customers in the loop regarding your products and/or service offerings.

Having an online community shows you are interested in customer service beyond the usual customer-vendor transaction and are keen and willing to build actual relationships with your customers. Managed well, creating connectivity among your customers will grow a community which could turn into one of your greatest assets.

Shopify has a great guide on Creating Community: How Retailers Can Build an Engaged Customer Base - read it here

Here are some Smartpay customers who we think are really getting their online communities right! Check out their social media and see what we mean:

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Smartpay Holdings Ltd. published this content on 04 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 February 2021 19:57:06 UTC.