2020Annual Report

Dedicated to our essential workforce

2020 IN REVIEW

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A YEAR-OVER-YEAR20.3% INCREASE IN ADJUSTED

NICS RESULTS OF

UNITS SHIPPED INTO

5.5%

THE SPORTING GOODS

CHANNEL INCREASED

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WE INTRODUCED NEARLY

230NEW FIREARMS IN FISCAL 2020,

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S M I T H & W E S S O N A N N U A L R E P O R T 2 0 2 0

1

FISCAL 2020 FINANCIAL HIGHLIGHTS

FISCAL 2020

FIREARM SEGMENT

OUTDOOR PRODUCTS &

NET SALES

GROSS SALES

ACCESSORIES GROSS SALES

$678.4

$529.6

$167.5

MILLION

MILLION

MILLION

represented an

represented an

represented a

increase of 6.3% over

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decrease of 5.5% from

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ȴVFDOVDOHV

ȴVFDOVDOHV

FISCAL

34.6%

31.3%

41.4%

2020

GROSS

TOTAL COMPANY

FIREARMS

OUTDOOR PRODUCTS

MARGIN

0.8% from

& ACCESSORIES

ȴVFDO

NON-GAAP ADJUSTED EBITDAS* TOTALED

$116.3

MILLION

Full year 2020 GAAP net loss

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*Please refer to the "Reconciliation of U.S. GAAP to Non-GAAP Financial Measure" disclosure and associated tables

appearing on page A-1 immediately after our Annual Report on Form 10-K, which accompanies this 2020 Annual Report.

2 S M I T H & W E S S O N A N N U A L R E P O R T 2 0 2 0

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Smith & Wesson Brands Inc. published this content on 28 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 August 2020 21:24:04 UTC