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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Smith & Wesson Brands, Inc.    SWBI

SMITH & WESSON BRANDS, INC.

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Smith & Wesson Brands : U.S. gun sales soar amid pandemic, social unrest, election fears

10/15/2020 | 07:00am EST

(Corrects description of the shooting of Jacob Blake in paragraph 19. Blake was wounded, not killed, by police in Kenosha, Wisconsin.)

Oct 15 (Reuters) - Andreyah Garland, a 44-year-old single mother of three daughters, bought a shotgun in May for protection in the quaint middle-class town of Fishkill, New York. She joined a new and fast-growing local gun club to learn how to shoot.

She has since applied for a pistol permit and constantly hunts for increasingly scarce ammunition – making three trips weekly to a local Walmart. “They’re always out,” she said.

Like legions of other first-time buyers who are contributing to record sales for the U.S. gun industry this year, Garland’s decision to take up arms is driven in part by disturbing news about the coronavirus pandemic, social unrest over police killings of Black people and a potentially contested election that many fear could spark violence.

“With everything going on around us,” she said, “you see a need.”

Surges in U.S. firearm sales have in recent decades been predictably driven by events sparking fears of impending gun-control legislation, such as the election of a Democratic president or a spate of mass shootings, federal gun background check data show. Industry experts and academics who study gun ownership say such surges came largely among the gun-industry’s core base of white, male and politically conservative customers who often already owned one or multiple guns.

That market is widening this year to include a new rush of first-time buyers, including many women, minorities and politically liberal buyers who once would not have considered gun ownership, according to Reuters interviews with more than a dozen industry experts, academics and gun store owners.

“People who don’t normally think about firearms are being forced to contemplate something outside their universe,” said Dan Eldridge, owner of Maxon Shooter’s Supplies and Indoor Range in the Chicago suburb of Des Plaines, Illinois.

The number of first-time buyers has skyrocketed this year, according to industry analysts, trade groups and the CEO of major gun manufacturer Smith & Wesson Brands Inc, Mark Peter Smith. In a Sept. 3 conference call with investors, Smith estimated that firearms neophytes accounted for about 40% of sales this year, an estimate he called conservative and “double the national average” in past years. In a Sept. 2 call, Sportsman’s Warehouse Holdings Inc CEO Jon Barker said the company estimated that 5 million people purchased firearms for the first time across the industry in the first seven months of the year, which matched a recent figure put out by the National Shooting Sports Foundation, a trade group, based on a national survey of retailers.

In a statement to Reuters, Walmart Inc acknowledged supply shortages in outdoor products including hunting but provided no details of its gun and ammunition sales or inventory. “We are working with our suppliers to make product available for our customers as quickly as possible,” the company said.

Among the first-timers is Bailey Beeken, 61, who lives in Riverdale, New York and describes herself as a white, politically liberal, middle-class woman. She started taking shooting lessons this summer, she said, because “whichever way this election goes, it could get really scary, and it could get bloody.”

With the pandemic pitting mask-wearers against mask protesters, and police-brutality protests sparking violent street clashes, “I just feel like it’s a powder keg,” she said. “I want to be armed and dangerous.”

‘MORE GUNS IS MORE DEATH’

Neither gun companies nor the government releases detailed data on firearm sales or the demographics of buyers. The FBI’s National Instant Criminal Background Check System (NICS) - a widely accepted proxy - shows a 41% increase in activity during the first nine months of this year, compared to the same period in 2019, which was a record year. With 28.8 million background checks through the end of September, this year’s surge has already surpassed last year’s all-time high of 28.4 million.

Background checks verify that buyers do not have a criminal record or another issue that might make them ineligible to buy a weapon, such as an arrest warrant or a documented drug addiction. Less than 1% of applicants are denied, according to FBI figures.

Eight of the top 10 all-time weeks for background checks have happened this year, according to NICS data that goes back to 1998. The top week came in March, when the World Health Organization declared the coronavirus crisis a pandemic. The top month this year came in June, following the late-May killing of George Floyd by Minneapolis police. (For graphics on surging gun sales, click https://tmsnrt.rs/316cbBP and https://tmsnrt.rs/3iY33FA )

Shares of Smith & Wesson and Sturm Ruger & Co Inc, the two top U.S. manufacturers, have soared 131% and 59%, respectively, this year. Both companies did not respond to requests for comment.

The historically high sales are adding millions of weapons to a nation that already has more guns than people. The Geneva-based Small Arms Survey estimated the number of U.S. guns at 393 million in 2017. That dwarfed the next highest totals of 71 million in India and nearly 50 million in China - countries that both have populations four times the size of the United States.

Aside from rising concerns over street violence related to political unrest, surging gun sales can translate to more routine gun deaths, researchers say. Harvard University professor David Hemenway said there is overwhelming evidence that buying a gun greatly increases a household’s risk of suicide, shooting accidents and violence against a domestic partner.

“It’s pretty clear that more guns is more death,” said Hemenway, director of the school’s Injury Control Research Center, which studies injury prevention.

This year’s historic demand has forced buyers and sellers to get creative in finding weapons and ammo, more than a dozen buyers, industry experts and gun-shop owners say. The owner of a shooting range in Monroe, New York, for instance, told Reuters it has started buying ammunition from customers who have stockpiles at home. Online auction sites for guns and ammunition have seen prices skyrocket. Bootstrapping entrepreneurs are hitting estate sales looking for gun collections to resell. In Kenosha, Wisconsin - the site of deadly street clashes after the police shot and wounded Jacob Blake in August - gunsmith Jared Carlson said he has been inundated with calls from would-be customers who can’t find guns or ammo at traditional outlets.

Christopher Metz, CEO of Vista Outdoor Inc - one of the nation’s largest ammunition makers - told analysts in August that it can’t get bullets to its distributors fast enough. “It’s the leanest we have ever seen them in inventory,” he said, noting that the lack of ammunition is particularly frustrating to first-time gun buyers

WHO IS BUYING?

Gun shop owners and club leaders, in interviews, reported a rush of interest from people who have never considered owning a gun before, often from outside the gun industry’s traditional customer base of conservative white males.

Garland, the first-time gun buyer, is a Black woman and a registered Democrat who voted for Barack Obama. But she also expresses deep dissatisfaction with both parties and says she hasn’t decided how to vote in the November presidential election. She’s one of about 125 members in the new and fast-growing Hudson Valley Nubian Gun Club. More than half of members are female, and more than two-thirds are Black, including founder Damon Finch. He said he started the club in March, as the pandemic hit, and saw another big boost in interest after George Floyd’s death. Finch says he now gets 15 calls or emails a day from people asking about joining or getting gun safety training. Many ask him: “How do I use this tool if - God forbid - I ever have to defend my family?”

In Boston, innovation consultant Eugene Buff, who is Jewish and politically conservative, got a similar reaction when he posted on Facebook this summer that he was a licensed firearms instructor. His first class was booked immediately, mostly with Jewish senior citizens who feared for their safety because of synagogue shootings and the pandemic. “A lot of them didn’t like guns and feared them,” he said, but now they felt a need for protection that outweighed those fears.

Historically, white males are overwhelmingly the biggest group buying guns in the United States. Nearly half of white men in America own a gun, compared to about a quarter of nonwhite men, according to a 2017 study by the nonpartisan Pew Research Center.

There’s not enough data to confirm whether those demographics have substantially changed with this year’s rush of gun-buying, three academic experts on the gun industry told Reuters in interviews. But it’s clear that deep political and racial divisions in this tumultuous year are driving up firearm sales, said Florida State University public health professor Benjamin Dowd-Arrow. In these tense times, he said, buyers across the ideological spectrum view themselves as the “good guys” protecting themselves from “bad guys.”

“So all the ‘good guys’ need to go out and buy a gun,” he said.

Current events - along with fears of gun-control if Democrats take power in upcoming elections - are also driving sales among traditional customers, said Eldridge, the owner of the shooting range and supply store in suburban Chicago.

Eldridge is in the epicenter of U.S. gun-buying - driven in part by spikes of violence in Chicago and incendiary political rhetoric over its causes. Illinois is the top state for background checks, with 5.6 million through the end of September, more than doubling the next highest state’s total.

That compared to 4.9 million background checks in Illinois for all of 2019 and 2.8 million in 2018.

“You have people sitting in their high-rise apartments and seeing the Walgreens store they go to every day get looted,” he said.

(Reporting by Tim McLaughlin and Melissa Fares Editing by Brian Thevenot)


© Reuters 2020
Stocks mentioned in the article
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SMITH & WESSON BRANDS, INC. 0.36% 15.305 Delayed Quote.113.80%
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Financials (USD)
Sales 2021 840 M - -
Net income 2021 138 M - -
Net cash 2021 99,8 M - -
P/E ratio 2021 6,22x
Yield 2021 -
Capitalization 853 M 853 M -
EV / Sales 2021 0,90x
Capi. / Sales 2022 1,44x
Nbr of Employees 1 967
Free-Float 73,5%
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Mean consensus BUY
Number of Analysts 6
Average target price 22,60 $
Last Close Price 15,25 $
Spread / Highest target 77,0%
Spread / Average Target 48,2%
Spread / Lowest Target 11,5%
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Managers
NameTitle
Mark P. Smith President, Chief Executive Officer & Director
Robert L. Scott Chairman
Deana L. McPherson Chief Financial Officer, Executive VP & Treasurer
John B. Furman Independent Director
Michael F. Golden Vice Chairman
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