October 7, 2011

FOR IMMEDIATE RELEASESMRT Corporation Ltd

251 North Bridge Road

Singapore 179102

Tel : 65 6331 1000

Fax : 65 6339 4229 www.smrt.com.sg

SMRT commuters first in Singapore to benefit from new Near Field Communication hubiMobSMRT spaces in SMRT stations and network island-wide deliver the latest news and events, entertainment, music, sports, services, merchant offers and more

SMRT today launched iMobSMRT, its Near Field Communication (NFC) technology enabled spaces, making it simpler for its 2million plus commuters daily to make transactions, exchange digital content, and connect.
In this tie-up with Nokia, six of our key high-traffic stations – Orchard, City Hall, Tampines, Jurong East, Woodlands and, very soon, Holland Village – will be the first to give commuters the iMobSMRT experience. It will then be progressively available in the rest of the SMRT network.
The many conveniences brought by the iMobSMRT will include allowing commuters to book an SMRT taxi just by tapping their NFC-enabled smart phones on the NFC tag or QR code. They can also download a Circle Line guide and map. With our other partners, such as Asia Pacific Breweries, Forever 21, Nubee and Jobstreet, supporting iMobSMRT, commuters can indeed look forward to a diverse choice of offers, news and much more.
Ms Dawn Low, Vice President (Commercial), SMRT, said: “We are excited to offer SMRT commuters the latest news and events, entertainment, music, sports, services, merchant offers and more through the iMobSMRT spaces. Our launch partners have set the benchmark for quality NFC interaction with their technological expertise and rich content. We are looking forward to making iMobSMRT even more exciting with more innovative partnerships and tie-ups.”
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SMRT Trains Ltd SMRT Light Rail Pte Ltd SMRT Road Holdings Ltd SMRT Buses Ltd SMRT Taxis Pte Ltd SMRT Automotive Services Pte Ltd

SMRT Investments Pte Ltd SMRT Engineering Pte Ltd SMRT International Pte Ltd Bus-Plus Services Pte Ltd Singapore Shuttle Bus (Pte) Ltd RFP Investments Pte Ltd

CRN: 200001855H

SMRT Corporation Ltd

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The bright and colourful iMobSMRT at Orchard Station has a range of services, from taxi-booking to employment.

Commuters can interact with the iMobSMRT, using any NFC- or QR-able mobile phone.

CRN: 200001855H