Snap AR technology has the power to transform some of the most iconic locations in the world through Augmented Reality. From the Eiffel Tower, to Big Ben, to the Flatiron building in New York, Lenses allow us to see the world in an entirely new way. In collaboration with Disney PhotoPass® Service, we asked: What if Camera Kit could be used to bring AR to The Most Magical Place on Earth?

Snap has teamed up with Disney PhotoPass Service to bring our Camera technology to Walt Disney World Resort. To commemorate the Walt Disney World Resort 50th Anniversary, The World's Most Magical Celebration, guests can commemorate their visit by placing a digital memory on Cinderella Castle using Snap's AR technology within the My Disney Experience app.

With a purchase of Cinderella Castle Mural or Memories in the My Disney Experience app, guests at Magic Kingdom® Park can add their Disney PhotoPass photos to a digital Mural of Memories. Place a Disney PhotoPass photo onto Cinderella Castle in augmented reality, and, when guests look through their phones, they'll see a mural of memories shared by fellow guests. The best part is, they can also share the memory with friends and family, and return to it again when they visit Magic Kingdom Park.

Snap's augmented reality brings a fresh perspective and new dimension to Disney PhotoPass storytelling in the park and at home, for memories that will last a lifetime.

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