SNGN Romgaz : CV Mr. Cezar Batog

European

Curriculum Vitae

First name/Surname

E-mail

Nationality

Education

Training

Work Experience

• Period
• Name of employer
• Industry
• Occupation or position held

Page 1 - Curriculum vitae of

Cezar Batog

PERSONAL

INFORMATION

CEZAR BATOG

[e-mail]

Romanian

1993: Faculty of Finance, Banking and Accounting, Bucharest University of Eonomic Studies, Economist

1987: Graduate, B.P.Hasdeu High-School, Mathematics - Physics, Buzau

Various training courses on Management, Media Planning, Strategic Planning, Business Consulting, Negotiation Techniques.

2022 - present The PlanB

2006 - 2022

Publicis Groupe Romania, international media advertising company

Media /advertising

Administrator of Publicis Groupe Media GM, Optimedia Romania

Member of ARMA (Romanian Association for Audience Measurement), SATI (Audience and Internet Traffic Study) and IAA (International Advertising Association)

• Main activities and responsibilities

• Period
• Name of employer
• Industry
• Occupation or position held
• Main activities and responsibilities

• Period

2	Page 2 - Curriculum vVtae of
	Cezar Batog

Responsible for the strategic development of the company, the budgetary and financial health of the Group in Romania, as well as the implementation of business procedures specific to Publicis Worldwide Management of media budgets, negotiation with media suppliers and management of cashflow for more than 60 international and national clients

• Coordination and management of a team of 51 persons, professionals in the fields related to media, television, radio, online, written press, with a turnover of EUR 40 million/year
• Negotiation of annual budgets of main clients: OMV Petrom, Enel, Sanofi Aventis, Biofarm, Alpha Bank, Penny, Motorola with main media owners and suppliers in Romania
• Supervision of the Group's financial activity, with direct results on
  P&L and EBITDA
• • Monthly reporting and monitoring of cashflow and income/expenditures
  • Forecasting of income and expenditures, investments as well as monitoring of specific processes

Coordinator of projects with national impact, such as:

• The Ministry of European Funds - campaign for Structural and Investment Funds, co-financing under POAT and POCU, 2014 - 2020
• "Caesar" - National Programme for Cadastre and Land Registration, with ANCPI and World Bank, as funder,
• ANES - equal opportunities between genders, campaign initiated by the Ministry of Labour,
• "Do not offer bribe!" - together with the Anti-Corruption General Directorate and financing under Norwegian grants
• Initiator of the project concerning transparency of media practices and tariffs in partnership with Competition Council

2003 - 2006

Adentity - Public Affairs

PR and Advocacy

Director General

Coordinator of government programmes and social campaigns, such as:

• "PET Recycle" together with the Ministry of Environment, national awareness campaign.
• Media Consultancy and strategic planning for the "Made in
  Romania" programme initiated by the Romanian Government
• Consultancy for the Ministry of Integration regarding 2004 - 2005 Romania's Integration in the European Union Programme, public acceptance and advocacy campaign
• PR and public affairs for the Ministry of Communication regarding
  "E-Procurement" programme

Coordination of PR campaigns for different public and political figures

2001 - 2003

• Name of employer		Welldone Creative, Creative Advertising Agency
• Industry			Media / advertising
•	Occupation or position	Director General
held
•	Main	activities	and	Turnover of EUR 2.4 million, 5 employees
responsibilities		∙	Rebranding for Posta Romana - integrated communication
					campaign
				∙ Crisis Management - for the Ministry of Transport
				∙ I carried out the first international press campaign - Wall Street
					Journal, Financial Times, Time, for a public institution in
					Romania
				∙	Integrated communication campaigns for different clients:
					Pireus Bank, Telemobil/Zapp, Kandia, Mercedes, L'Oreal
• Period			1994 - 2001
• Name of employer		Foote, Cone and Belding
				American advertising agency
• Industry			Media / advertising
•	Occupation or position	Executive Director
held
•	Main	activities	and	Agency turnover - EUR 8 million, 11 employees
responsibilities		Coordinator of Media Department and Client Services

Management and HR responsibilities Implementation of FCB International work standards Negotiation and budget trading

Responsible for attracting customers and identifying business opportunities

Personal skills and abilities

Mother tongue

Foreign languages

English

French

European level*

Social skills and competences

Organizational skills and competences

Page 3 - Curriculum vitae of

Cezar Batog

Romanian

Comprehensive			Spoken			Written
Listening	Reading	Conversation	Oral speech	Written
*C1	Very well	*C2	Very well	*C1Very well	*C2	Well	*C2	Very well
*B1	Well	*B2	Well	*B1 Satisfying	*B1	Satisfying	*B1	Well

Excellent in coordinating and motivating teams of different levels and multicultural, assertive, excellent negotiator and mediator Communicative, adaptive, fast learner

Analytic, ability to synthetize and plan, resilient in competitive environments, multitasking with focus on details, result oriented, negotiation skills in different organizational cultures

Very good communication and presentation skills

Computer skills	Mac OS Office, Project Management
Hobbies	History, yachting, fishing, cinema
Driving license	A,B categories

4	Page 4 - Curriculum vVtae of
	Cezar Batog