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    SPN   CA83306Y1025

SNIPP INTERACTIVE INC.

(SPN)
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Delayed Bourse de Toronto  -  05/24 12:36:04 pm EDT
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05/02Snipp Interactive Inc. Promotes Niamh O Riordan as Chief Operating Officer
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05/02Snipp Interactive Inc. Reports Earnings Results for the Full Year Ended December 31, 2021
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04/18SNIPP INTERACTIVE INC.(TSXV : SPN) dropped from S&P/TSX Venture Composite Index
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Snipp Interactive : Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

12/01/2021 | 12:21pm EDT

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech to Drive Enhanced Customer Experience (CX) with advanced Personalization & Segmentation"

View the presentation to learn about

  • The paradigm shift in loyalty marketing
    • Move from a uni-direction / point-centric approach to a member-centric omnichannel approach to customer experience and engagement
    • Today Loyalty programs must put the Member at the center
    • The Brand must show interest in the Member at every occasion, not only when buying (do not treat her/him as a cash machine!) making her/him understand that she's/he's put at the center in order forthe Brand to be more contextual and stay relevant
    • The Brand must create a broader concept of engagement and not just aimed at the collection of transactional points: creating dialogue, two-way interactions and enhance the Member's sense of belonging to the Brand universe.
    • This can be done through various ways of gathering behavioral data: surveys, quiz, events, social connection, download content etc.
  • What do todays MEMBERS look for
    • Two major changes in consumer attitude we have noticed is - a rise Social consciousness (post pandemic) and they seek more and more individuality
    • Brands therefore need to create PERSONALISED AUTHENTIC and FRICTIONLESS Interactions and deliver more personalized experiences.
  • MARTECH for Omnichannel CX & Loyalty
    • TRANSACTION & ENGAGEMENT PROCESSING - To Activate & Validate customers in any channel
    • DATA GRANULARITY - For Deep Drill Segmentation
    • VALUE-EXCHANGE ENGINE - For Behavior-based Earn and burn Mechanisms
    • EXTENSIBILITY / FLEXIBILITY - For Seamless Tech integrations (Receipt / transaction Validation and Rewards)
    • EXTENDED-PERSONALISED DIGITAL REWARDS - to Personalize each member journey

CLICK HERE TO VIEW THE PRESENTATION

Disclaimer

Snipp Interactive Inc. published this content on 01 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 December 2021 17:20:01 UTC.


© Publicnow 2021
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Financials (USD)
Sales 2022 24,6 M - -
Net income 2022 - - -
Net Debt 2022 - - -
P/E ratio 2022 -
Yield 2022 -
Capitalization 36,0 M 36,0 M -
Capi. / Sales 2022 1,46x
Capi. / Sales 2023 1,09x
Nbr of Employees -
Free-Float 58,8%
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Managers and Directors
Atul Sabharwal Chief Executive Officer
Jaisun Garcha Vice President-Finance
Sarfarz Haji Chairman
Wayne Wei Weng Chief Technology Officer
Niamh O. Riordan Chief Operating Officer
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