Cart.com announced a partnership with Snowflake. Powered by Snowflake, Cart.com's powerful unified analytics tools will allow merchants to connect their entire data universe, seamlessly turning cloud-hosted data into a centralized source of actionable insights. Cart.com partnered with Snowflake for its unique ability to meet the diverse demands of today's ecommerce merchants and for a shared vision to provide unified visibility into data across the entire ecommerce value chain.

Bringing together Cart.com's unified analytics tools with the Snowflake Data Cloud will empower joint customers to leverage innovative machine learning algorithms that streamline decision-making and an advanced AI-driven attribution model that combines storefront, marketing, and clickstream data to help brands understand a channel or campaign's influence on purchase behavior. Cart.com's forecasting model will support profitable inventory management by anticipating SKU-level demand at each fulfillment center.