With this brand creation,
80% of respondents feel comfortable attending sports, cultural or professional events again**
(increase of +20 points compared to
Convinced of the strong rebound potential of the live sector,
“Today is a major milestone for us. Sodexo Live! is the affirmation of a new ambition, as we bring together our expertise related to sports, events and hospitality under a unified global brand. More than ever, I am convinced that fans and guests worldwide are looking to find common links and embrace the human bond that comes from being there live. With this launch, we reaffirm to our clients that we are the preferred partner to face the future with, and that we believe steadfastly in our 40,000 employees around the world to offer them world-class, creative, value-generating services.”
Sodexo Live! Creating irreplaceable emotional connections
The excitement of a game, the buzz of in-person networking at an industry conference, or a family outing in a museum are all opportunities to live extraordinary moments and create unforgettable memories. With a unique expertise acquired over 20 years around the world, Sodexo Live! offers clients its know-how in hospitality and culinary excellence to create tailor-made offers and transfix places and events.
Live! itself is a universal word full of positive energy. This word is the link between all the activities of the brand and a tribute to the dynamism and creativity of its teams. The new brand benefits from the strength of the
Sodexo Live! Accelerating in a high-potential market
Since the creation of a dedicated business for the sports and entertainment sector,
1. A region-specific strategy to grow global presence
Sodexo Live! will consolidate its presence in its top three markets –
2. Acute focus on priority business segments
Sodexo Live! will continue to deploy its expertise in major venues and events in order to reveal their full potential and enrich the live experience of their audiences.
• Stadiums and Arenas: Sodexo Live! will continue to welcome fans to the largest, most recognizable stadiums around the world as in France’s Olympique de
• Conference and Convention Centers: Sodexo Live! will offer services for professional and personal events, ranging from catering to the marketing and sales of the sites. The brand is present in more than 30 convention centers in
• Global Events: Sodexo Live! designs and markets tailor-made hospitality packages and catering for major international events such as the Rugby World Cup (five editions), the Tour de France (for 30 years), the
• Cultural Destinations: From the
• Airport Lounges: Sodexo Live! welcomes travelers to over 170 lounges around the world, including those of
3. A portfolio of tailor-made services, creating value for its clients
The heart of Sodexo Live! expertise is its culinary talent, creative spirit and ability to capture the taste of the local culinary scene. Sodexo Live! has cultivated 15 partnerships with celebrity chefs around the world as
The newly reimagined Sodexo Live! is best positioned to help clients find new revenue streams, maximize venue budgets and operations, embed further with meeting planners, optimize sales and marketing efforts and connect with fans and guests via smarter merchandising, ticketing and hospitality package designs.
Sodexo Live! A dedicated family of experts
In its portfolio, Sodexo Live! owns valuable businesses dedicated to specific expertise:
•
• The Lenôtre brand for high end catering, retail and the Lenôtre school, both in
• The Heritage Portfolio bespoke catering brand for cultural destinations in the
• Bateaux London, as the brand synonymous with elegant cruises on the River Thames
• Bateaux Parisiens and Yachts de
Sodexo Live! A committed brand
True to the values of the broader
Sodexo Live! By the Numbers
● 40,000 employees dispersed throughout 500 sites around the globe
● 80 different types of professional roles
● General and premium services for 15 Super Bowls
● Design and marketing of the hospitality program for the last 5 Rugby World Cups
● Partnership with the Tour de France for 30+ years and
● 400,000+ guests served each year at the Royal Ascot
● 3.5 million visitors annually on the Bateaux Parisiens and Yachts de
● Sales and marketing for 50+ exceptional sites in
● 30 convention centers, including the 6 largest in the US
● 30 million passengers served each year in 170+ global airport lounges
● 4 Michelin Stars for Chef
● Partnerships with more than 15 world-class chefs
For more information and to view the full Harris Interactive survey results, please visit the Sodexo Live! website here.
About
Founded in
Key figures
420,000 employees as at
#1
64 countries
100 million consumers served daily
Attachment
Sodexo Live Logo Colors Plain
Source:Paul Pettas Sodexo 203-898-0632 paul.pettas@sodexo.com
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