SoFi Technologies announced the launch of a new robo-advisor platform, expanding on the company?s current automated investment offering. SoFi is now one of the few automated investment platforms to provide access to alternative asset classes alongside traditional and sustainability-focused funds. These offerings, built in partnership with the world?s largest asset manager, BlackRock Inc. (BLK), expose investors without significant financial resources, or a wealth manager, to new strategies and funds, some of which would otherwise require a seven-figure investment minimum.

The new robo offering comes on the heels of SoFi?s early 2024 launch of alternative investment funds. With more than 8 in 10 (81%) of people expressing interest in alternative investments, SoFi is addressing a broader market need with a low-fee, personalized approach to investment strategies, all available on a platform that?s both intuitive and educational. SoFi?s Robo Investing product offers the benefits of always-on automation plus expert-curated portfolios for 0.25% annual advisor fee and allows members to adjust taxable and non-taxable portfolios to meet their unique needs.

Members can now select from three portfolio themes: ?Classic,? which offers a balanced, low-cost mix of stock and bonds; ?Classic with Alternatives,? which is one of the first to offer access to alternative asset classes (e.g., real estate and multi-strategy funds); and ?Sustainable,?

which offers a well-diversified mix of stocks and bond funds with favorable environmental, social, and governance practices. To try robo investing, simply visit sofi.com/invest/automated/or download the app and open an account. Current SoFi Invest members will transition to the new experience in the coming months and can find more information and updates through SoFi?s online help center.