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4460-841 Senhora da Hora

Tel: 93 100 2000

Fax: 22 011 18 50

E-mail: comunicacao@sonae.com
Website: www.sonae.com

BAN

João Santos Pereira

Tel: 21 319 56 42

Móvel: 93 761 23 32

E-mail: jsp@ban.pt

Porto, 2 July 2012

OPTIMUS' CUSTOMER SERVICE IS ONCE AGAIN THE BEST IN EUROPE, THE MIDDLE EAST AND AFRICA

- OPTIMUS IS AWARDED 1ST PLACE IN THE CONTACT CENTER WORLD PRIZES FOR THE SECOND YEAR RUNNING

Optimus has just won international recognition for "Best Customer Service" in Europe, the Middle East and Africa for the second year running, winning the Contact Center World 2012 prizes in the most important competitive category: "Best Customer Service - EMEA." The main goal of this prize is to distinguish the company that has made the greatest impact in all industries in the sector internationally.
Among thousands of applicants from more than 50 different countries, Optimus won first place in the category "Best Customer Service - EMEA", the most relevant and wide ranging of all the categories in the competition, which is considered to be the most important worldwide in this area.
Over the last few years, Optimus has been following a consistent path, firmly focused on customers and meeting their requirements. The strategy followed, called "Make It Easier", aims at facilitating the process of contact with the customer to the maximum, and is based on four crucial areas that were the main reason for winning the award, as follows: "Know Me"; "Listen to Me"; "Help Me"; and "True Service Culture".
By winning this prize, Optimus now has the chance of competing for worldwide recognition in the World's Best Customer Service, a competition which chooses the Best Customer Service worldwide. In October in Las Vegas, Optimus customer service will be one of the competitors, competing against the best in the APAC regions (Asia and Pacific) and the Americas for this worldwide distinction.
The prize giving ceremony, organised by the Contact Centre World - The Global Association for Contact Centre Best Practices & Networking, for the seventh consecutive year, took place in London on the 28th of June.
For Daniel Queirós Antunes, Customer Service Manager at Optimus "to be distinguished for the second time running for Best Customer Service in Europe, the Middle East and Africa is a huge source of pride to us, because it demonstrates that we have a strategy of excellence: we are on top of our customer service processes and systems, we have the best partners and a team which is totally focused on serving our customers. This prize means that we are even more motivated to continue to innovate and to find new ways of providing outstanding service at levels that are the best worldwide".
A reminder also that this year Optimus once again won the prize for Best Customer Service for the third year running in the APCC Portugal Best Awards 2012, in the Telecommunications category, winning three places on the podium, for the Company, Residential Customer and Optimus Clix segments.

Other Prizes • 1st Place APCC Portugal Best Awards 2012, Best Customer Service (Business Customers) • 2nd Place APCC Portugal Best Awards 2012, Best Customer Service (Residential Customers) • 3rd Place APCC Portugal Best Awards 2012, Best Customer Service (Optimus Clix) • 1st Place Contact Centre World 2011, Best in Customer Service EMEA (Europe, Middle East and

Africa)

• 1st Place APCC Portugal Best Awards 2011 - Best Contact Centre in Portugal and Best Contact

Centre in the Telecommunications category'

• 1st Place - Global Contact Centre Award, 2010, the prize of the IFE and the Call Centre Magazine • 1st Place - APCC Portugal Best Awards 2010 - Best Contact Centre in Portugal and Best Contact

Centre in the Telecommunications category

• 2nd Place - APCC Portugal Best Awards 2009 • 1st Place - APCC Portugal Best Awards 2008 - Best Contact Centre in Portugal

O que nos liga é Optimus

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