Sony India today announces the much-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series.

The Alpha 7S III (model ILCE-7SM3), a perfect partner for professional users with refined features and exceptional performance. Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

'The Alpha 7S III opens up a new world of possibilities for new age content creators. It is the ultimate representation of our efforts to deliver the best technology to our customers', said Mukesh Srivastava, Digital Imaging Head at Sony India. 'Engineers at Sony are continuously involved in multiple customer surveys and Alpha 7S III is a result of many such survey findings. It combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment.'

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R CMOS image sensor reduces rolling shutter by up to three timesiv and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR image processing engine that provides up to eight times more processing poweriii, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world's brightest and largest 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world's first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

Ultra-high sensitivity with ISO range expandable from 40 - 409,600, and improved image quality by approximately 1 stop noise reduction in the middle and high sensitivity ranges.

The new Alpha 7S III hosts impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth. The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS).

Featuring a brand new 12.1MP back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range making the Alpha 7S III the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

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